Digital marketing involves marketing to people through their Internet-connected devices, such as computers, smartphones, and tablets.

Yes, the terms are oftentimes used interchangeably.

Digital marketing services are broad but the common types are search engine optimization (SEO), social media marketing, email marketing, website design & development, pay per click marketing, content marketing, reputation management, etc.

Absolutely! Any business can hardly survive in today's world without some form of investment in digital marketing services. Avoiding digital marketing denies your business access to a wider market.

Well, digital marketing services are unique and each works differently. Talking to a top digital marketing agency is always advisable if you are unsure of which service to go for. A good digital marketing agency will evaluate your online assets to determine the best strategy to get to your goals.

It takes around sixty to ninety days before a well-executed SEO campaign starts to pay off. Anyone who tells you they can get SEO results faster than that is usually up to no good.

Most definitely! In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Yes! No matter how large or small, if you have a business, you need a website.

And if you need a website – and you want it to help you make money – you need digital marketing.

Yes – you can get a good amount of quality traffic overnight with Google Paid Ads. However, traffic doesn't necessarily mean sales; you must consult the right digital marketing agency in order for you to get the best ROI on your spendings.

This is where your brand identity comes into play. Brand identity is made up of your values, how you communicate your value, and what you want your audience to feel and experience when they interact with your company.

There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.