Websites for accountants are extremely important for business growth. Many of your clients are only able to reach you because they have found you online.
Not having a good online presence crosses out your chances of easily being found.
A huge number of accountants have business websites, leaving only very few of them with a very low online presence.
It is extremely useful for your accounting business when you can create awareness online.
This is done by optimizing your accounting website on search engines to pull in prospective clients.
Hence, I will be sharing some exceptional optimization tips you can use to get more clients for your accounting firm.
8 Reasons Why You Should Have a Website for Your Accounting Business
Websites for accountants are very necessary and the manner you choose to make use of it determines growth speed.
Running your business without a website is equivalent to having a very poor marketing strategy.
With the right strategies put in place, you can meet your business expectations via search engine optimization (SEO).
Some of the best ways to generate business via your website are;
1. It helps customers find you easily
Websites for accountants are important in creating awareness.
As an accountant/ accounting firm, your audience is very wide and word of mouth is not sufficient to reach out to them.
A well-optimized website can get you sufficient traffic that can elevate your business.
2. Easy access to your contact/business information
Creating a website for your accounting firm gives your target audience access to your business contact whenever they need it.
They do not have to visit your firm physically as they get an option to schedule an online consultation with you.
Your business information should include your social media handles. It should also contain a contact now button to make it easier for visitors to reach you.
3. It helps in brand image/building
Building an image for your business is a lot easier with a website. It gives you the chance to influence the way your audience sees you.
Regardless of this, you should ensure that your accounting firm meets up to the expectations of your clients.
This is because customers can only refer you to others when you do a good job for them.
It is always very helpful to get a third party recommendation as the audience finds it more credible.
4. It adds to business credibility
Your accounting firm may seem very unprofessional if it doesn’t have an online presence.
Most businesses use Google my business to verify their business. Asides from building websites for accountants, optimizing it is an equally important aspect.
Registering with Google my business is a local search engine optimization strategy for your business.
5. It lets you spend less on advertising
Websites for accountancy firms helps to reduce the resources spent on Ads.
Getting your website to rank top on search engines gets you so much traffic.
The unique aspect of creating awareness via SEO is that you stand a better sales conversion chance.
Advertising uses words or graphical copies to persuade, whereas SEO adds value before persuasion.
This is the major reason why it is even more long-lasting than running ads.
Some Accounting agency combines SEO and paid ads. Doing this gives an outstanding growth result in your business.
You also do not need to spend as much as someone without a website or a poorly optimized one.
6. Websites give you an avenue to engage better with your audience
Your customer service can only be better when your audience can easily reach out to you and you can easily respond to them.
There is usually a question and answer page on websites for accountants. This page is used by visitors to easily make inquiries and send quick emails to your firm.
It makes it easier to respond to them. Once you can quickly respond to requests and complaints, you are well on your way to getting more clients.
7. It gives your audience an avenue to know more about your business
Most visitors learn about a particular business from their website.
Giving a detailed description of your company might be difficult in your ads or social media sites.
Nevertheless, having an accounting website makes this a lot easier.
In your accounting website, you should give a comprehensive breakdown of what your firm is about.
Include the list of services you offer, the industries you serve, and the location your service is open to.
You can either choose to include an accurate price list or a price range.
If your prices are flexible and negotiable, you can indicate that your audience should contact your help desk for more detailed information.
8. The website gives a professional touch to your social media pages
It is good to have social media pages for your accounting firm but more important to build websites for accountants.
After building your business website, you can decide to link your social media pages with your website.
This contributes to getting more traffic to your website. It also makes your accounting firm appear a lot more professional.
3 Easy Ways to Optimize Websites for Accountants and CPA's?
You do not need to invest so much money in getting your website to generate traffic and by implication, sales for you.
What you need to do instead is to get it to rank organically with SEO. You can easily do this by;
1. Creating high quality and valuable content
This cannot be overemphasized and it is one of the most important optimization strategies.
Every business needs an accountant but not every business owner knows that.
Hence, you must enlighten your target audience on the benefit of having a business accountant.
Creating valuable content might seem tasking. Whether you decide to create written, graphical or video content, it should be one that will appeal to your audience.
Nevertheless, there are some tips that would make developing written content a lot easier.
1. Write for your audience
By this, I mean that your content should be tailored to suit your audience’s persona and lifestyle.
2. Easy readability
Keep your article short and simple to enable your audience to exhaust the information.
Most call to action is written at the end of the content. Hence, once you can get them to the end, it enables them to take the required action.
2. Utilize online marketing tools
Some basic marketing tools for accountants are;
Mailchimp is an automation marketing tool that helps you engage with your potential audience through email automation and/or marketing.
2. Google Analytics
Google Analytics is a free web analytics service provided by Google. It helps you carry out a comprehensive analysis of the people that visit your website.
It provides useful information that can help you to create better strategies that are capable of boosting your business by improving products/ services.
Google Analytics gives access to tools that help you know your customers better.
Hubspot is an online marketing platform that helps businesses attract potential clients hence increasing leads.
This happens through the combination of various functionalities that make it easy for marketing and sales departments to manage all their activities in one place.
Buzzsumo is an online tool that helps users discover popular content is popular by topic or on any website.
Following trends help you know what your competitors are doing and know what and how to improve.
SEMrush is a digital marketing software that can help accounting firms run SEO, pay-per-click (PPC), social media, and content marketing campaigns.
Yoast is a WordPress tool that helps you to easily manage the optimization of any accountant website for better rank in search engines.
It provides tools that help improve content standards.
3. Work on your website speed
This is a technical aspect of SEO and it is highly fundamental. If your website takes so much time to load, you lose some of your visitors.
By implication, this reduces your chances of ranking organically.
Is WordPress a good CMS for Building Websites for Accountants?
WordPress is an extremely friendly content management system (CMS) site that is easy to use and develop.
It is a good website option for a lot of businesses including accountants.
However, developing a bespoke website for your accounting firm alone will not get you much results.
You must also plan for search engine optimization which is how you can get a constant flow of traffic and leads into your business.
Where can I find a Good Website Developer for my Accounting firm?
There are several website designers and developers you can hire for your accounting site.
Furthermore, ranking top on search engine result page and driving traffic to your page is made easy with us.
We have full knowledge of what it takes to build a well-optimized website for search engines.