INTRODUCTION TO SMALL BUSINESS SEO SERVICES
Building your website or contents on your website without getting them seen is like buying a car and never getting to drive or ride on it. Of what use is it then?
The first thing most people do before building a website is to identify their area of specialty, target audience personality, and the best ways to communicate aesthetically and mentally to the audience.
While the aforementioned is important, it will be a waste of value and creativity if your target audience doesn’t get the chance to see your great work.
This can be more frustrating when it is a company or business site built to reach existing and prospective customers. Hence, the importance of small business SEO services.
A search engine is a tool that indexes and returns relevant digital content in response to the keywords from searchers.
SEO stands for Search Engine Optimization. It is the process involved in increasing your website visibility and helping it rank on Search Engine Result Pages (SERP).
SEO also refers to the improvement of unpaid results. It grows your website traffic by increasing the visibility of that webpage or websites’ presence in search results on search engines.
When clients are searching for items, services, or contents, they are usually specific on different search engines like Google, Bing, and others. SEO enables your site to be shown to them as the best result for the topic at hand using the keywords.
The advantage of ranking your site on the SERP page is that you can attract prospective clients and customers.
There are different ways and patterns you can optimize your web pages to increase your chances of ranking top on the search engine result pages for relevant keywords.
However, black hat SEO strategies can do more harm than good and may get you penalized, and taken off the result page once you are caught.
This is why I would be sharing the best types of small business SEO services that guarantee better visibility.
Technical SEO is the process involved in optimizing the infrastructure of a website. It covers the following search engine requirements in order to improve crawling
It focuses on increasing website speed, mobile-friendliness (many searchers use their smartphones to access webpages), prepares site architecture, and other factors that contribute to webpage ranking.
The entire steps and processes taken by a web owner or Search Engine Optimization Company to enable your web page rank higher on search engines can be categorized under this type.
On-page SEO begins from creating quality and valuable content, utilizing Meta descriptions, properly structuring the URL, inserting the right images, properly highlighting headings, and subheadings all in a bid to increase organic traffic.
Most inexperienced SEO individuals assume that ranking on SERP pages depends on how much you can use the trending keywords on your webpage or article.
This is a wrong practice and as a matter of fact, over usage of keywords can get you penalized.
Before the end of this article, you’ll understand that Google is enabled to tell the synonyms of particular words searchers are looking for.
For better on-page SEO, consider making your website a lot more user friendly so as to convert visitors into customers.
The off-page SEO consists of all activities that you do outside of your website to raise the ranking of your page with search engines.
All activities done for your webpage to drive referral and awareness to your site from other websites falls under this category.
Factors like; building links, getting guest articles, social networking and the likes are part of the off-page SEO.
Getting guest articles: Publishing a guest article on your blog is a good way to get backlinks to your site. This is more effective if you can get a highly ranked site as it boosts your domain authority.
Social Networking: This is a highly utilized off-page SEO factor. Sharing your webpage content on social media goes a long way in improving site traffic.
You can gather a lot of backlinks to your webpage the more your content is shared. Sharing eventually increases your contents engagement rate.
Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific and is best done by experts that offer Local SEO services.
Most search engines use the searchers IP address to deliver results that would not only match the searchers need but guarantee proximity.
For example, if a searcher is currently in Toronto and is in search of a bookstore, all the results the search engine would display are bookstores within Toronto.
Similarly, a searcher can choose to be specific with his/her search by adding the location that the results should appear from.
For example, adding ‘bookstores in Toronto’ would automatically limit your results to bookstores located within Toronto.
For your business, you can choose to increase the chances of visibility by organically optimizing your webpage.
Google is the largest search engine in the world and across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day.
Having explained what SEO entails and the positive effect it has on your site, it is important to understand that Google ranks web pages and not web sites.
If you have a business website for your Real Estate Company and you create different SEO maximized contents on land and affordable housing, your content would appear on the SERP page if it matches a searcher’s need.
This means that only the page in which the content is contained would be displayed at first when the searcher gets the results from Google. This is still advantageous to your website.
The trick is that your site would appear as well since your content is housed by it. By implication, it means your site gets to rank as well.
Most of the time, only the top ten results retrieved on a given query have the best chance of being visited by Web users.
This is the major reason why experts offer SEO service to those web owners who do not properly understand how Google ranking works.
Ranking your website can best be done through professional SEO services. This is because Google is unwilling to disclose all the secrets of its ranking algorithm.
Again, the Google ranking process is dynamic. This means that it changes and can be updated or upgraded.
Nevertheless, it is important to know that Google always picks quality over quantity because the major goal is to give the searcher exactly what they are looking for.
As earlier mentioned, Google is programmed to understand and deduce meanings from the content. This is why when a searcher enters an item in the search box, Google scan to find the closest synonyms of the search terms.
If your webpage matches the search, it would be displayed for the searcher. When the searcher clicks on your page, Google monitors to see how long they last on your webpage before exiting.
This information determines if your webpage would be displayed to another user who enters a similar search.
The reason is that some persons overuse keywords even when the content does not gratify the need of the searcher.
Google wants the searcher to be satisfied; hence, you should dish out useful content, avoid overusing keywords, and ensure your website is user friendly.
Most Search engines, specifically Google evaluates user searches by the rank of the URL in the search results that pointed to the desired site.
Google index is a very complex subject. To fully understand its dynamics, Google SEO service might be required.
Imagine that a searcher wants to purchase an item or requires a particular service for the first time, the first thing they would do is to look for companies that sell that particular good or offer that service.
Since this is a digital age, he or she is most likely to search for businesses to gratify that need.
If it is urgent, they may not proceed to the next search result page before making a decision. If your business page doesn’t rank, you have lost a prospective customer.
SEO is important because it expands your client base. Your existing customers can easily locate your business and new or prospective customers can find you.
Again, you invest less to increase website traffic compared to using Search Engine Marketing and your page lasts longer on SERP.
Every business needs a website, big or small. This enables you to easily grow your business by increasing your client/customer base and it can only happen when you can properly optimize your site.
A lot of small business owners do not know how to optimize their site. Hence, they require small business SEO services for small business.
Getting search engine optimization marketing services for your business is a good way to get your business seen by prospective clients.
It is a good way to advertise your business because you can strategically present a good call to action (CTA) and get responses from your clients through purchases.
The good news is that hiring a Search engine optimizer is very affordable and has a short and long term benefit to your business.
SEO is highly important for E-commerce websites because the focus is to get your buyers drawn to you, especially since your major source of gathering clients is online.
If you have an E-commerce site, you have to be strategic about optimizing your website as this would definitely ensure rapid business growth.
You can choose to optimize your small business websites on your own but nothing beats getting the small business SEO services from an expert agency with loads of experience in web page optimization.
If you do it on your own, chances are that you may likely reach the search pages for relevant keywords but with the right service, you can top the chart a lot quicker.
Some big enterprises might not feel the need to utilize professional SEO services because they feel they have built a large customer base.
This is a very wrong ideology. People always want to explore so if you get too relaxed, you might lose your customers to your competitors that have higher visibility.
There are several search engine optimization companies that offer you the right service to secure your company growth and expand your client base.
Supercharging with SEO means to increase rapidly and take the lead. Getting to the top of Google’s search results is the aim of most webpage owners. These are 5 effective ways to achieve this feat;
- Create quality content – To properly optimize your website, you should ensure that value is reflecting. You should bear in mind that value is what keeps your audience coming back for more.
- Utilize Google my Business-Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers and can be easily located on Google map.
- It also helps you know where your customers are coming from and how to structure your content to suit them better.
- Look out for trending Keywords in your niche and make use of them.
- Engage with other web posts and find guest posts from highly ranked sites
Work on your page speed
1. Keyword Research
This is the process of identifying popular words and phrases most people enter into search engines to have a clearer understanding of searchers’ intent.
2. Website Audit
This is the practice of carrying out a full analysis of all the factors that affect a website’s visibility in search engines.
3. Local Optimization
This is getting your business visible on the webpages to local customers on search engines.
4. NAP Optimization
NAP stands for Name, Address, and Phone number to help your customers reach you.
It is an important factor of local SEO as search engines sometimes display search results for location-based searches, collecting the location information on each business website.
5. Content Optimization
This process of optimizing content includes making sure associated keywords are present, adding Meta and title tags, and relevant links.
6. Competitive Analysis
This is the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses.
7. Traffic Reporting
This is distributing real-time traffic information about your business location such as traffic congestions and road conditions.
8. Data Analysis
This is the process of collecting and organizing data in order to draw helpful conclusions from it. It helps you know how to evaluate and re-implement your strategies.
9. Customer Persona
This helps you get to know your customers better, enable you to improve customer service after understanding their needs.
Finally, it is important to know that SEO for Small Business is a core aspect of digital marketing.
If you want a noticeable change in your customer base, you cannot rely on physical reach alone.
Tons of prospects are searching for the goods you sell or the service you render. We can help them to find you!