Overview of Small Business SEO
SEO isn’t just for big business. As a small company or a local business, a proper implementation of small business SEO can help you increase profit and revenue.
The internet is a cluster of websites. Many of these websites may have similar information and services. If you also own a website with little or no traffic, just know that it is the time to make some changes.
What is SEO?
Search engine optimization (SEO) is the process of increasing the quality and quantity of organic website traffic (free website visitors) for relevant keywords by increasing the visibility of a website or a web page to users of a web search engine (e.g. Google, YouTube, Bing, etc).
Type of SEO
Search engine optimization is of three types, namely:
- On-page search engine optimization
- Off-page search engine optimization, and
- Local search engine optimization.
What is Small Business SEO?
SEO isn’t just for big business. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. Small business SEO is the process of increasing relevant traffic to your small business website and location. Small business SEO will help you get the most out of the search by finding your niche, optimizing your pages, and using social media.
Importance of SEO to Small Businesses?
Since the start of the information age, the success of any business is hugely determined by how much visibility they have on the internet.
Small business SEO is important for real success simply because of the way and manner in which people shop and spend money have changed. Available statistics show that more than 80% of people in North America never buy anything online without first researching about the product(s) online and that 88% of consumers who do a local search on their smartphone visit or call a store within a day in the USA.
A proper Small business SEO can position a business for relevant traffic and lead generation.
How to Do Small Business SEO?
To help the customers see your website or business information on the top of the list of any search engine, you need to make the following changes:
Optimize your website or business information for relevant keywords
The content of your website should reflect the thoughts of your customers. Think of all the words that best define your product or service. After this, think of all the words your customer may use to find such a service on the internet. To validate the keywords, you may go to Google Keyword Planner or SEMRUSH to have an idea of relevant transactional keywords your target audience is searching the internet with.
Create and optimize a Google Business Page and Bing Places for Business for your business
Google Business Page and Bing Places for Business are free platforms created by Google and Bing which helps local businesses list to easily list and manage their business profiles. These platforms also allow your customers to leave reviews and recommend your business to others. The GMB and BPB are so powerful to the point that more than 89% of online shoppers say that they read online reviews before making a purchasing decision.
Invest in link building
Link building remains an integral part of small business SEO. If you want your small business website to rank higher in the searches you need more sites to link back to your business website. One way to do this is to offer another relevant website owner to cross-carry the links. In this way, you will not only build bilateral relations but also promote your website. The quality of the links matters a lot. One productive website carrying the link will attract a number of others. More link means more SEO value.
Use social media for promotion
Social media platforms are the new search engines. Promote your website on platforms such as Facebook, Twitter, and Instagram, etc. Create a social media profile of your business and make sure it remains active on all stages.
No one flourishes overnight. You need to stay focused, active, and patient. It may take months to draw traffic to your website. Just know that SEO keeps shifting from time to time. Make sure to stay updated yourself and keep the website and content rationalized as well.
Search Engine Optimization is an essential requirement for all types of businesses. It may require a lot of effort in the beginning but the results will prove all the struggle was worth it.