The basic goal of every business remains the same – to attract new customers and retain the existing ones.
As a small business owner, you’re no doubt aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your small business and scale profit.
This steady stream of new customers is a major nightmare for small businesses and/or new brands.
In this article, I shall go over 9 simple ways to continuously get new customers.
In addition, the proven strategies for building your customer base discussed in this topic are 100 FREE and easy to implement.
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Essential Components of Small Business Marketing
Small business marketing can be daunting, especially because most small businesses do not have the kind of marketing budget or brand recognition to compete with larger brands that have been in the market for long.
Therefore, a thorough understanding of the 7 components of small business marketing allows you to maximize marketing ROI. See the 7 essential components of small business marketing below:
- Competitive market analysis.
- Target market analysis.
- Business goals definition.
- Strategy explanation.
- Tactics demarcation.
- Resources designation.
- Marketing budget allocation.
small business marketing – 9 excellent ways to attract new customers
Marketing for Small Businesses – 9 Excellent Ways to Attract New Customers
Many small business owners are aware of their marketing needs. In fact, a problem with many small business owners is the steady flow of new customers for their business.
Therefore, without much further ado, let us look at the 9 marketing ideas that can guarantee a steady stream of new customers for your small business.
#1 Identify your ideal customer
How do you look for a customer you don’t know? Truth is without a composite of your ideal customer, you probably wouldn’t know where to start looking.
Draw a profile of your ideal customer.
Think about what they do, where they live, their age group, their social group, what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.
#2 Position yourself as a thought leader
The only way to position yourself as a thought leader in your niche is to always give value. To do this, always give every potential customer you meet a very good reason to try your services.
A few other ways to provide establish yourself as having an in-depth understanding of the problems your customers need solutions to are through:
- Contributing on Quora
- Writing a book
- Physically networking with people.
From all this, you will start to attract a following which you will be able to convert into paying customers.
#3 Partner with other small businesses
Partnering with businesses that offer complementary services gives you the opportunity to take advantage of synergy, which can be very effective in building a business.
For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.
To get the most out of this, you must focus on building solid relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you.
#4 Market your business on freelance communities such as Fiverr, Upwork, Freelancer, etc.
Online freelance communities are treasure houses of new customers which a lot of new business owners do consider.
A small business must follow the steps listed below t get the most out of these freelance communities.
- Join a platform
- Pitch your products and services
- Start bidding for projects
- Go over and beyond for every project and form a personal relationship with your customers.
- Funnel your customers from these freelancer websites to your own business.
Experience has taught me that a great percentage of your customers would follow you if you continue to offer quality service, good customer support, and competitive prices.
#5 Develop a business website
Having a professional-looking website for your small business is one of the most important assets you will create for your small business. Especially when people spend 80% of disposable income within a 5-mile radius of their home.
A professional website is also important to your small business marketing because it can help you reach a larger international audience.
#6 Write about common topics in your business niche
Blogging has always been an important component of branding and marketing. A major advantage of blogging is that it is very cheap and inexpensive.
It is a great way to improve your website’s visibility online and help educate your potential customers on why they should trust your brand.
#7 Build an email list
Email marketing is a critical part of your marketing toolkit. In fact, 73 percent of millennials prefer communications from businesses to come via email.
This strategy is an easy, free, and scalable way to communicate with both new and existing customers.
#8 Always exceed your customers’ expectations.
Did you know that 87% share their good experience with your brand? This is free marketing, this is free publicity, this is a free referral.
Were you also aware that 67% of customer churn is preventable if firms resolve issues the first time they occur? and did you know that a customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor?
Delivering top-notch services for your customers is a free form of marketing for your small business.
#9 Perhaps its time to try referral bonus
Ever heard of affiliate marketing?
Referral bonus or commission-based marketing is a form of reward system where you give your website users commission for sending customers your way.
Small business marketing can be tough but a good understanding of the basics can help you to quickly scale leads and profit. Do you need marketing ideas for your business?