You have probably visited many SEO websites to learn about on-page SEO best practices in order to rank your page for that particular researched keyword. You probably have practised all you learnt and still, your page is stuck on the ONLY-GOD-KNOWS-WHERE PAGE on the SERP for months.
What if the only game changer you need to move that page up the SERP is SEO Image optimization?
SEO Image Optimization if done well, can help Google in understanding what your uploaded image is all about. Simply put, SEO Image Optimization help visitors to visually find something across the web as well as help the search engine to make a decision to rank your image.
In this post, we are going to show you the 11 Do-it-Yourself SEO Image Optimization Tips For An Unbelievable Surge in Page Ranking. Part of our research was curled from the Google Image optimization YouTube page.
Let’s Dive Right In.
These are Image optimization best practices and should not only be read but practised for an unbelievable surge in your page ranking.
#1. Provide A Good Page Context
This is the first step in you SEO Image optimization bid. Obviously, you cannot get Google to index your image on any page if there is no meaningful page context.
- A good way to do this is to ensure that visual contents like your images are relevant to your Page title.
- Use Images where they add value to the page.
- Use Appropriate headings and Titles to provide context
- Remember your users and how they might be searching for you visually, after all, you know your users better than anyone else.
- Use the appropriate LSI keywords or phrases they might be searching for on your pages with visual contents.
#2. Optimize Image Placement
Image Placement simply means ensuring that images are placed close to relevant text.
- Provide caption close to the image
- Place the most relevant image near the top of your page.
#3. No Texts On Image
Since no search engine or human can access texts on the image, it will definitely not be wise to have your important texts written on the image you want to optimize.
Apart from this, texts on image do not usually make good previews for your site.
The alt text is the only means by which you can provide information about your image to users who cannot see your Image. Not only is this good for accessibility, it is also good for search engine.
#5. Use High-Quality Images
High quality images seems to appeal to users than blurry and unclear images and has a higher chance of getting traffic to your website.
#6. Make your Site Informative
The quality of content on your site is just as important also as visual images. When built well, your website content can also be served as a rich snippet for the image you are optimizing for.
#7. Optimize Site For Mobile And Desktop
Since users will be assessing your website from different device types, it is very important to build a website that is responsive to all devices.
Not sure if your website is mobile-friendly? Use google mobile-friendly test tool
#8. Use Good Image URL Structure For Image Files
We have added this point because Google loves descriptive URL, and uses the URL Path to understand your images. Simply organize your images so that URLs are constructed logically. Avoid changing your image URL often, and try to use redirects whenever it becomes compulsory to change it. Lastly, ensure your images are not blocked by the robot.txt.
#9. Add Appropriate Data Markup
Data Markups are machine-readable information about your pages and your content. We recommend the json-ld data markup type which is provided by the Google Structured data markup helper.
#10. Add Licensing Information
Except the visual content belongs to you, add licensing information to your images. Using the appropriate markup language, this licensing information can be visible to users and makes it easy for them to require the license for the image.
#11. Consider Image Speed
Since the image size are one of the largest contributors to the overall page size, you might need to look for means to make the images load faster. We recommend you do the following:
- Use Lazy-Loading technique
- Optimize File size
- Use AMP
- Use responsive and resized images.
Want to know if any of your pages and Images have problems? Google search console can help you detect which page or image to work on.
Some SEO Image Optimization FAQs & Answers
Are images Good for SEO?
Do image names matter for SEO?
SEO Image optimization when done well as outlined above can impact your site ranking on the SERP not just for the image. On the other hand, a shabbily optimized Image on the website can have an untold negative impact on the entire page ranking.
As a digital marketing agency, we will not only help you optimize your images or walk you through how it should be appropriately done, we can also be really useful in helping you to rank many of your web pages for well-researched long-tail, medium-tail or short-tail keywords.