SEO for Dentists – Ultimate Dental SEO Tips & Strategies

Why do I even need SEO as a dentist, you might ask? After all, I am a professional who fixes people’s teeth and mouths. Why do I even need a site in the first place? Let me tell you why you are wrong.

As a dentist, your primary aim is to help care for the teeth and mouths of your patients. However, getting patients through the doors and growing practice has become a challenge for many dentists.

That is why most dentists have resorted to creating websites containing information on their work. Some dentists want to use this medium to generate website traffic and get customers physically.

Yet the patients are not coming. The only problem; you are not doing it well. I feel your frustration.

But what if you optimize those marketing strategies, excellent content, and social media posts for search engines? That will mean more visibility and, of course, more patients.

This brings us to SEO for dentists.

SEO stands for “search engine optimization. SEO is the process of helping your website rank higher in search results on search engines like Google, Yahoo!, and Bing.

In this guide, I share some practical SEO tips for dentists that could take your business to the next level regarding new patients and revenue.

What is Dental SEO?

SEO for dentists is the process of optimizing your dental practice’s website to improve visibility and ranking in search engines like Google, Bing, Yahoo and more. It is one of the best ways to get a consistent stream of qualified leads and conversion and grow the revenue of your dental practice.

This might mean increasing your site speed, having quality content, or following the best dental SEO practices. SEO for dentists is making your dental practice appear higher in search engine results – it is getting to the top spot on a search engine result page (SERP) without paying a dime.

Sounds too good to be true, huh?

SEO dental practice is a promising avenue for dentists to market themselves and also find customers near them on search engines.

Below are some of the other reasons why you need knowledge of SEO for dentists.

Importance of Dental SEO Service

SEO marketing for dentists is one of the best ways to get a consistent stream of qualified leads and improve your dental practice’s revenue.

While it may take some time before your website begins to really perform in search engine results pages. if done right, it could be an incredible lead-generation strategy.

1. SEO for Dentists Builds Trust and Credibility with Patients

The higher you rank in searches, the more likely potential patients will trust and click on your website. The more people click, the more Google believes you are trustworthy.

SEO for a dental practice is a form of digital marketing. It helps your potential customers see the credible services you provide and also try to find customers close to you.

Imagine searching for ‘Dentists near me’ on Google and your name at the top of the page.

I know I’ll jump at that opportunity.

2. SEO Drives More Traffic to Your Site

The latest research shows that 55% of website traffic comes from organic (non-paid) searches. This is specific for two reasons :

  • The more traffic, the more opportunities you have to convince someone to book a dental appointment.
  • With dental SEO, your potential patients can easily find you.

Knowing this should give you a reason to start working on your optimizing your dental practice for search engines. Once you have an optimised SEO page, you will have a lot of traffic from search engines, helping you put your website in the top category of dentists.

Once you have this traffic, you have a lot of audiences online, while potential customers are coming to receive your services offline. The result is higher-quality leads and better conversion rates.

3. Other Dental Practices are Using SEO

I believe this is a revelation to most, but it is true. Your competitors are most likely using the best SEO for dentists. Why lag then?

The market for dentists is vast and thus highly competitive. You can keep up with the pace only with a great dental SEO strategy.

You can do this by creating a brand story. This means you make your dental SEO website brand telling people why you are doing what you do.

There are numerous reasons one should start a website containing dental SEO; it’s a strategic way of marketing and getting customers and audiences in modern times. Aside from this, you should know that creating a website involves pitching keyword research for your potential audience.

Here is how.

How to do SEO for dentists

1. Perform Keyword Research for Your Website

Prospective patients search for dentists and specific services like ‘teeth whitening, tooth feeling, and putting braces’, amongst others. These are called long-tail keywords. Long-tail searches with many words may have a lower volume of inquiries, but the traffic that comes with sensible long-tail keywords is very credible and favourable to one’s site.

For example, instead of optimizing your website for the keyword ‘dentist’ or ‘dental services,’ you should ensure that your website includes keywords like “tooth whitening in your area” or “tooth-filling in your area.” Once prospective patients type these keywords, they see your website; you get audiences and patients just like that.

Also, when optimizing your website, don’t just use general keywords like ‘dentist’ or ‘dental practice’ or ‘teeth .’Use words like ‘root canal,’ ‘porcelain crown,’ and other names that give an insight into the services you render and procedures you form.

By doing this, you are creating a legit website of SEO for dentists and producing quality content. Just make sure you do enough research on how to do that.

2. Create Quality Content

In everything you do, you should create quality content. Many marketers consider SEO and content marketing to be strategies and reliable. SEO and content marketing are very much related and complement each other.

For this SEO for dentists, you need to create content about what you do and how you do it.

What services do you render to patients?

Where are you located?

Once you have these as content on your website, you are on your way to getting potential patients. These contents also help you incorporate keywords. Quality content is the only way to ensure you can strategically use your keywords. This sort of dental SEO practice will help you compete with other brands in your industry.

When dealing with SEO for dentists, you should have it at the back of your mind that you are a marketer, and you need to focus on creating great content if your rankings improve. Once you have gotten the hang of creating quality content on your website, you should move on to optimizing a fast SEO for dentists.

Sometimes, your content can be on teeth whitening. Here you give practical, quality, and quantitative information on what you do on teeth whitening. Once prospective patients who want to perform teeth whitening procedures read your content, they can find you quickly and book an appointment! This is a good marketing strategy when trying to find an audience.

How to Create Quality Content for Your Website

Of course, even the most outstanding designs must be followed by great content. And not just any content. Great SEO content.

To do this, ensure you always write in your own words using your unique voice and tone.

  • Compelling: The copy on your site should be focused on your patients, answer some questions, address critical issues, and let them know you are at the top of your game.
  • Keyword Optimization: This involves conducting keyword research for every single page. Keyword optimization includes headings, meta information, and copy.

These are ways you can have a quick response to your dental website.

3. Build your Site on WordPress

Most of the best SEO dental sites use WordPress because of its flexibility and ease of use.

From there, make sure that search engines cant only find your site but read it.

Other crucial SEO details for your website include;

  • URLs
  • Meta titles and descriptions
  • Image and video file sizes
  • Page load times
  • No broken links

The Design of Your Website Matters

Most people decide to visit you if your website is beautifully designed. Ask yourself, would you consider patronizing a service with a shabby-looking website? Focus on that first impression so that it makes a lasting one.

You can hire a professional to design a flexible and suave-looking site for your dental practice. Ideally, find someone who understands the dental industry and has a background in search engine optimization.

4. Build Relevant Links to Your Website

The number and quality of links to your website impact how high your site ranks in search results for keywords and phrases relating to your business. To stay organized as a top site, you need to earn quality links to your website.

You can do this by reaching out to bloggers in the same industry who are willing to share your content or creating quality content on your site for other competitors to see and pitch. This will boost your rankings and make you one of the best in the dental field.

When talking about SEO for dentists, links are crucial. Links are vital for all kinds of SEOs. They serve as avenues for endorsement in the dental area.

5. Work on Your Local SEO

Local SEO for dentists is the process of optimizing your website and business information online to appear for local searches.

Chances are high that majority of your patients live or work not far from your dental practice, and they are always searching for local keywords like “dentist near me”, “dentists in + your city”, “dentists in + your street”, and so on. Your goal is to make sure you are that that person they find when they search for those keywords because you’d be missing out if you are not.

The easiest way to improve your local SEO ranking is by adding your business information to Google my Business page, Bing Places for Business, or Yahoo Local, and other local search verticals like Yelp, Yellow Pages, and more.

Also, you can localize your services pages to target your city or town and nearby localities.

Local SEO should be an integral part of your SEO services for dentists strategy.

6. Do an Analysis of your Competitors

Many dentists who are into dental practices check statistics and rankings on their competitors. Why shouldn’t you do the same?

The approach consists of looking at your competitors and seeing what kind of content they publish—seeing what keywords bring traffic to your main competitors will tell you where to focus on your keyword research.

Some dentists find out what the competitor sites are by simply Googling one of the primary keywords.

The sites ranked on the first page for each keyword search are the sites Google deems most relevant. Here, you look at what type of content they publish, if they use a lot of keywords uniformly in the text on the site and whether those keywords differ from the ones you came up with earlier.

By analyzing all these, you see how your competitors do what they do and what makes them rank top sites. Once you do that, you learn new things from your competitors that you can implement on your site. Use this to your advantage and see how your site grows tremendously.

Just make sure they are local competitors.


SEO for dentists is a modern form of marketing, unlike traditional marketing, where you have to wait for customers to come looking for you.

Once you follow these guidelines above and create a trustworthy website, you will see that staying ranked on the first page by search engines is a must. You will also see how competitors can stay organized at the top and still get tremendous traffic on their sites.

SEO for dentists is a good content marketing strategy to place you at the top of your niche.

FAQs About Dental SEO

How do dentists get leads?

Apart from your regular patients who visit you regularly, you can get leads by using SEO for dentists. This will increase your patients and improve your chances of becoming at the top of your niche.

Do dentists need SEO?

Absolutely. As a dentist, you need SEO to help amplify your services to potential customers. To do that, you will need a great SEO strategy for dentists, and also a great understanding of what dental SEO entails.

150 150 Tayo Olayinka

Tayo Olayinka

I'm Tayo Olayinka, a Sr. SEO Specialist with 8+ years of experience optimizing websites in different verticals such as Online Gaming, Enterprise Companies, Blogs, Affiliate Sites, and more for search engine results pages. Further, I also volunteer as a Senior SEO Mentor on ADPList, helping new SEO specialists find their way around ranking websites for SERP.

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