Common SEO FAQs Answered

SEO faqs - frequently asked questions


Whether you are new to internet marketing or not, you will agree that finding “correct”  answers to common SEO faqs can be a bit…muddled simply because Google search algorithms and a couple of other things keep changing.

That being said, the purpose of this article is to expound some common SEO knowledge by diving right into 40 of the most frequently asked questions about search engine optimization.

Let’s dive in. If you want to jump around, each of these links will take you to a different SEO FAQ.

What does SEO stand for?

Search engine optimization is the process of increasing the quality and quantity of relevant website traffic by increasing the visibility of a website in search engines through organic or non-paid efforts.

Which is better, SEO, or PPC?

SEO and PPC are both important. For example, you cannot increase the domain authority and organic traffic of a website without SEO and likewise cannot target users by demographics without PPC.

Which is better, SEO, or SEM?

Search Engine Marketing can be likened to a universal set that consists of the subsets SEO and PPC.
seo questions serp

What is on-page SEO?

On-page SEO is the practice of optimizing individual web page elements in order to rank higher in search engines for relevant keywords. Some of the most important on-page ranking elements are “keyword density, page title, image alt attribute, content quality, etc.

What is the off-page SEO?

Off-page search engine optimization refers to the measures that are taken outside of an actual website in order to improve its position in search rankings, e.g. website backlinks.

What is an SEO ranking factor?

A ranking factor is a variable that a search engine uses to determine the best way to order results returned for a search query or keyword in SERP.

What is the most important ranking factor?

Google has over 200 ranking factors and determining the best of them is practically impossible.
However, various research and studies have shown that Google seems to rank websites with a great reputation higher than other websites in SERP.

What does SERP stand for?

SERP stands for search engine result pages. It explains the manner in which web pages are displayed for a search query in search engines.

What is local SEO

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website in a web search engine.
In addition to helping websites rank higher in SERP for relevant keywords, local SEO also allows businesses that do not have any website to rank in search engines within a certain geographical area.

What does NAP stand for?

NAP stands for Name, Address, and Phone Numbers.

What is a vertical search engine?

A general web search engine such as Google uses web crawlers for indexing websites. A vertical search engine, on the other hand, uses focused crawlers for indexing web pages that are relevant to a pre-defined topic.
Examples of vertical search engines are Yellow pages, directory listing, etc.

How does CTR affect page rank in SERP?

Since Google launched Rank Brain, user experience has been a major ranking factor for websites.
One of the things that Google measures as part of the user experience of a web page is it’s CTR. Hence, the higher the CTR of a page, the better the page rank in SERP.
how CTR affects page rank

What is Domain Authority (DA)?

A domain authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
One of the factors that affect the domain authority of a website is the age of the domain.

What is schema markup?

Schema markup is code that is put on a website to help the search engines understand a website better and return more informative results for users.
Examples of popular schemas are the FQA schema, review schema, breadcrumb schema, etc.

What is keyword research?

Keyword research refers to the different strategies and tactics used to find relevant search terms by users of a search engine on a subject, product, or service.

What is a website audit?

A website audit is a full analysis of all the factors that affect a website’s visibility in search engines.
Typically, a website audit analyzes all of the on-page and off-page factors that affect the website rank in SERP for relevant keywords.
A website audit is completed solely for marketing purposes.

What is link equity?

Link equity also referred to as “link juice,” is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another.

What is the difference between internal links and external links?

An internal link is a hyperlink to a page on the same domain. For example, a link to the web design page of the SEO hive is an internal link. An external link is a hyperlink to a page on another domain. An example is a link to a resource on backlinko website.

How do I build backlinks?

Backlink building is the process of getting external websites to link to certain pages of a website.

There are various strategies and techniques for link building but the few top ones are:

1. The broken-link building method
2. Backlinks through infographics
3. The advantage of guest articles
4. Promote your content – SEO roundup

What is an anchor text?

An anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined.
Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context.

What is a broken link?

A broken link is a hyperlink of a website that is linked to an empty or non-existing page. It is a hyperlink to a web-page that can’t be found or accessed by a user, for various reasons.

SEO FAQs – Conclusion

Optimizing your website for a better rank in SERP does not need to be hell on earth; all you need to do is simply ask for help and our team is always willing and ready to help you out. Start a 7-day trial for $15.


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