Why Local SEO Consultant Services Are Important To Your Business?
You finally have that brand new bespoke website for your business with amazing products and best deals; now what?
The basic goal of every website owner is to get people/traffic to their website. The internet today as we know it has millions of websites; each selling one product/service or the other.
In today’s world, we all are dependent on ‘Google’ for finding quick answers to questions which makes it the best place to get relevant traffic to your website.
Read more: Local SEO Khazana
You cannot achieve much online success without ranking very well in Google search engine result pages for some of your niche-specific keywords, simply put.
With the human population of about 8 billion people, there is no doubt that there are people currently searching the internet for the products or services that you offer.
The challenge is not the absence of potential customers online, it is rather how do you get in front of the right people?
Getting your website in front of the right people can be very daunting for novices which is why it may be wise for you to hire a local SEO agency and let them work for you.
Advantages of A Local SEO Company Near Me?
Hiring a local SEO agency near you can be tricky sometimes. This is because all SEO companies you find will often claim to be the best. So how do you narrow down the list?
Read a few suggestions below:
- Check out their reviews online – a simple Google search of “Name of SEO Company + Review” will show you how the previous customers rate them. A local SEO company with a 4.0+ rating out of 5.0 is good to work with.
- Check out their portfolio page – a good SEO agency near you would have a portfolio page where they would showcase their past projects. Google search the websites of those companies and see if they rank for some popular keywords.
- Check out their team member’s page.
- Google search their company’s name and see how they rank for some of their services – an SEO company that is not performing well for keywords such as “SEO company near me”, “SEO agency near me”, et al is not worth doing business with.
More About Our SEO Consultant Services at The SEO Hive
We provide end-to-end SEO consultancy services for small businesses and large corporations.
With the use of our top SEO Auditing tools, we provide the Best Affordable Local SEO Services for your business in Winnipeg Canada.
Let’s have a look at how our white hat SEO strategies work the best for your business growth.
Top of our SEO strategy is a deep understanding of your audience. We begin by mapping out your ideal audience/customers and compare their touchpoints to those of your current users.
Our audience mapping or user persona design process works as follows –
- Define the age range of your ideal users.
- Find out what your ideal customers search for on the internet.
- Identify their location.
- Identify their socio-economic class.
- Are your website products or services for B2B or B2C?
- Where are they on the buyer’s journey?
- What triggers their purchasing decisions?
- Can we find them on social media? If yes, which platforms do they favor most?
Defining your potential customers along these lines helps in creating a comprehensive SEO strategy that will get you the best ROI.
Our website audit process at The SEO Hive covers everything from backlink analysis to on-page analysis.
Some other things we look at are –
- Website bounce rate
- Top web pages
- Top exit pages
- Goals conversion rate (if any)
- Competitive analysis (we identify and analyze your top 5 competition).
- Keyword analysis
- We page position
- Average CTR
- Website speed
- gtag, GA, and Google search console-setup
- Bing analytics set up and optimization
- Schema markup check
- Web responsiveness
- Broken link analysis
- Robot.txt check
- Sitemap check
Basically, the website audit measures the performance of the technical SEO of your website.
Our keyword research process aims at identifying the top keywords to best target your potential customers and drive them to your website through Organic Search Results.
Our keyword research process works as follows –
- Identifying user intent via keyword research – i.e. are the keywords transactional, informational, navigational, etc.
- Keyword competition – high, medium, or low.
- Average monthly search volume.
- Content match.
Once we have got enough keywords and their average monthly search volumes, we can start optimizing the website content and pages.
Our award-winning on-page search engine optimization process includes –
- Optimization of page titles
- Keyword density optimization
- Meta optimization
- Keywords Filtration & Usage on the Site the Right Way
- Rich Content & Copy Writing
- Canonical page setup
- Outbound link analysis and optimization
- User navigation analysis and optimization
- CTA’s placements
- Internal link structure set up
- Image optimization, including alt text and image compression.
- AMP Implementation for Faster Mobile Browsing
- SSL set up
The major component of our Off-Page Optimization is Link Building.
By link building, we mean the process of getting relevant, high-quality inbound links to your website from external sources.
Website backlinks remain one of the topmost ranking factors and your website performance in SERP greatly depends on how many relevant backlinks you have to your website.
We create only quality backlinks that can benefit your website in three ways –
- Increase your website traffic
- Increase your domain authority
- Helps you to gain the trust of your website users
We only adopt white hat off-page optimization tactics to get you high-quality backlinks. Our backlink approach is always manual and authentic.
Monthly Analysis & Tracking Reports
Apart from keeping a good technical SEO, up-to-date keyword analysis, on-page and off-page optimization for your website, we also perform a monthly analysis and tracking in order to see what is working and other things that need improvements.
Our monthly tracking and reporting process includes the following –
- Average website position in SERP
- Average page position for top keywords
- Number of website backlinks
- Website bounce rate
- Website conversion rate
- Average organic CTR in SERP
- Interpretation of GA data
- Content analysis
- Content Gap Analysis
Are you looking for an SEO Expert in the Winnipeg Area of Canada? Hire The SEO Hive, An SEO Service Company Designed to Get You The Best Results & Growth. Talk to us to get started!