Developing top-notch real estate marketing ideas that will attract a steady stream of potential customers to your business can be daunting.
This is mostly because the real estate industry is quite unique, dynamic, fast-paced, and highly competitive.
Moreso since new homebuyers now first go to the internet when shopping for a new home.
For instance, 44% of all home buyers and 99% of Millennials go to the Internet first when finding properties for sale.
Therefore, we can rightly say that the success of your real estate business depends largely on how well your online marketing funnel attracts new home buyers.
How The Real Estate Marketing Funnel Works
The primary role of a realtor is the same as that of a marketer.
Your real estate online marketing funnel must capture the complete customer cycle including marketing, lead acquisition, and lead conversion.
A good marketing funnel must easily attract, convert, retain, and excite customers.
Without much further ado, let us dive in.
Our 30 Insanely Easy Real Estate Marketing Ideas – The Complete List
1. Create a professional website for your business
Since over 90% of millennials start their search for a new home on the internet, a professional website is the most important marketing tool for your real estate business.
Furthermore, a carefully crafted website for your real estate business will add more credibility to your business.
Also, your real estate website can also serve as a directory listing for your properties.
It is not enough to have a website with static pages.
For better results, you should add interesting features such as mortgage calculator, property filters, virtual tours, etc to your real estate website.
2. Start a blog
Starting a blog is one of the most creative ways to market your real estate business. It is simply an act of creating quality content for your website audience.
Blogging can be categorized into two namely video blogging and text blogging.
Video blogging is the act of creating informational resources around popular questions that your audience has.
You can start this by simply making short videos and uploading them to your YouTube channel.
How to find what people are searching for?
Quora is a good Q & A online board. You can also search for a keyword in Google to see other popular questions that people have.
See the picture below
3. Add email marketing strategy
Email marketing is a marketing effort in which you regularly send relevant information, offers, and promotions to your email subscribers for the purpose of completing a transaction.
Although email marketing is most popular in the eCommerce space, it can also be huge for real estate marketing.
A simple way to get started is by encouraging your website users to leave their email address with you.
You can then begin to send them newsletter roundup of your blog content, and reach out to contacts when new property listings are available.
4. Use virtual staging of your properties
How can you excite buyer interest? It is simply by giving them a preview of what the home looks like by using virtual staging.
Virtual staging can help to scale your lead generation and supercharge your sales.
In fact, a 2018 study of over four thousand homes in the USA found 85% of virtually staged homes sold for 6-25% more than unstaged homes.
Another advantage of staging a home is that it is cost-effective.
5. Partner with local businesses to promote your own real estate business
Work with local businesses such as boutiques, home decor, grocery stores, salons, etc. around you to promote your discounts and offers.
Also, you can set up special referral bonuses for local businesses around you.
6. Go social with paid Instagram promotion
Instagram is one of the best real estate marketing tools out there.
Instagram is a photo-sharing app that allows real estate business owners to share, promote, and grow their business.
Humans are visual beings and Instagram allows you to tap into our love of colors and quality designs.
A paid promotion on Instagram allows you to pick a target audience based on various demographics, campaign budget, post type (e.g. image, video, carousel), and length of your promotion.
Furthermore, the tool allows you to promote your offers using popular hashtags for a wider reach.
7. Find a professional photographer
We cannot overemphasize the importance of quality pictures to your real estate marketing.
A recent report published by HubSpot says that people are likely to remember only 10% of the information they hear three days later.
However, people retained 65% of the information three days late if it is paired with a relevant image.
Therefore, you should never compromise on the quality of the pictures you upload on your website.
Use good cameras or employ the services of a professional photo for quality pictures of the properties you are putting up for sale or rent on your website.
8. Create your business profiles on Kijiji and Zillow
These two platforms and others can help to get your business in front of potential customers monthly and at no cost to you.
9. Close every deal by asking for referrals
A recent survey by the National Association of Realtors in The United States shows that 39% of home sellers using a real estate agent found that realtor through a referral from friends or family.
A good real estate marketing approach is to always follow up with your buyers a few months after they’ve settled into their new home to ask how they’re doing, and include a referral request in your email.
At other times, some realtors will offer to plan a housewarming party for their new homeowners and use the party/guest list to meet with potential buyers.
10. Make no mistake, video is the new king of the “jungle”
It is an open secret that video is expected to drive 80% of all website visits in 2020. A whopping 80%!
Whether you are making videos of your client testimonials or videos of your listings and uploading to YouTube, videos can be a very powerful marketing tool for real estate businesses.
11. Co-host a webinar with a local partner
Co-hosting a webinar with a local partner such as a local lender, moving company, etc can potentially open you up to meeting new clients.
12. Implement search engine PPC advertising
PPC, which stands for pay-per-click. It is a paid marketing strategy whereby you pay a search engine for every single click a user makes on your ad.
Search engine PPC can give you immediate success if done right.
The only disadvantage of search engine PPC is that it can be very complicated to set up, and expensive for certain keywords.
I will always recommend that you talk to a PPC advertising agency in order to get the best out of a PPC campaign for your real estate company.
13. Pay someone on Udimi to do an email blast
Udimi is one of the best places to go for your solo ads.
The good thing about the platform is that you can get highly-rated experts to send some targetted traffic to your offer page at cheap rates.
Also, the platform allows you to filter freelancers by location, average rating, etc.
You also get to see how they have performed in the past and what people are saying about them.
It is a fast and easy way to start getting laser-target traffic and potential customers.
14. Go nuts of Twitter with Hashtags
With over 400 million monthly active users, Twitter is another great platform for marketing your real estate business to targetted individuals.
Beyond your normal twitter post and commenting, you can also increase your reach per post by using relevant Hashtags. To find a hashtag, simply use the Twitter search tool.
Below are some of the most popular real estate hashtags on Twitter.
#realestate, #realty, #broker, #forsale, #newhome, #househunting, #property, #properties, #investment, #home, #housing, #mortgage, #foreclosure, #selling, #listing
15. Reach out to social media influencers
One of the most debated topics is if social media influencers truly work or are they just pure waste of scarce resources?
Well, the answer is very simple, businesses still get good results working with social media influencers and should give them a short too.
The good thing with social media influencers is that they have large followership and can quickly help you trend any hashtag either on Instagram, Facebook, or Twitter.
The difficult part of finding the right influencer to work with.
That said, my recommendation is to always work with local influencers. This is because influencers usually have localized audiences.
For example, a social media influencer in Alberta, Canada would likely have a larger percentage of his Audience from Alberta; as such will not be ideal to help market properties in Brussels.
If you have a small budget, this is a terrific way to market your real estate because you can get in front of hundreds of thousands or millions of prospective users without having to wait years to build up a big profile.
16. Build a Free Offer
One big component in marketing real estate online is to build to collect contact information (email and phone numbers) or your audience.
What you’ll come to notice is that real estate websites usually have free offers that will pop up a short time after you visit their website.
These free offers are referred to as lead magnet and used to collect email addresses.
Offers can be anything from a free report to exclusive deals, or answers to common questions.
17. Do local radio and television outreach
Although the conventional radio and television stations have experienced a dip in the volume of viewers and listeners, they still source of valuable traffic and good lead perhaps because they appeal to the older generation.
Find stations that you often tune into and send them a letter or an email.
You might want to send them a video of yourself speaking about real estate or pitching your ideas to them.
Pitching your business on conventional radio and television stations can also help with your branding.
18. Build a system for referrals.
A superb way to scale your real estate marketing is through a solid referral system.
A good referral system reward people for sharing your real estate business with others.
You can reward people with several things such as gift cards, coupons, free trips, free pass, etc.
Above all, you should come up with a unique way to pitch this to your clients and then ensure you treat all of those people the right way.
19. Ask for online reviews on Google et al.
If you have never asked for online reviews from your former customers, please start doing so.
Did you know that 93% of consumers that responded to a recent survey by Podium say that online reviews impacted their purchasing decisions?
Also, did you know that 91% of 18 -34 year-olds trust online reviews as much as personal recommendations?
The first thing majority of your potential customers will do after they come across your business online is to check for review.
They simply want to see what people are saying about your business.
20. Set up a free Google My Business page
Nothing can replace a good Google my business page for your real estate business.
In fact, a good GMB is a key component of any marketing strategy for real estate businesses.
On the other hand, Google my business page allows you to add important information such as photos, description, location, business hours, reviews, etc to your business profile.
To set up a local business page on Google, simply go to google.com/business where you can begin entering your business’s information, starting with its location.
With these real estate marketing ideas, you’re sure to wow your potential customers and attract them to your services.
Creating a marketing plan will help you set goals for your marketing campaigns and develop the steps to reach these goals.
If you’re looking for more ways to promote your real estate business, contact us today for free ideas.