So you got into your data analytics dashboard to see how you are doing with your contents and how they are resonating with your audience only to be greeted by an 83.68% bounce rate…… Gosh!
So you are probably now thinking about how to improve bounce rate right?
Well, I do hope we are in agreement on this:
That A high bounce rate is a resultant effect of some avoidable mistakes you are currently making, and It is going to be really hard to get conversion from your dedicated digital marketing effort with a high bounce rate figure.
Sad as you may feel currently, your bounce rate won’t improve until you do something about it.
In this post, you will learn How to improve bounce rate for your site, step-by-step and obviously increase your site conversion.
Shall we? Alright let’s dive right in
Bounce Rate Meaning
Obviously you won’t be here if you didn’t know what a bounce rate is, and how it negatively affects your conversion.
Just a quick one from Google though:
How To Improve Bounce Rate: 12 Step-By-Step Methods
#1. Improve Your Site’s User Experience
You have probably heard the term “UX” over and over again. Your site’s overall design is key to its conversion. Your visitors will bounce when they do not feel comfortable with your site’s look. Find below what you can do:
- Mind your page load speed
Patience has faded amongst internet users, and this is obvious in the way they react to slow web pages. Your site visitors will bounce if your page speed is pretty slow. Ensure your site loads fast both on Mobile and Desktop devices. Google Page Speed Insight will give you an overview of your page speed, plus suggestions on things to do.
- Mind your site’s typography and readability
Typography is very important for your site contents if you must get them to read on. On the other hand is legibility. Your site must legibility must appeal both to those with little visual impairment and those who can see clearly.
- Avoid boring and unnecessary pop-ups and ads
Unnecessary pop-ups and ads are really annoying, and they can make visitors bounce immediately they got to your site. As a general rule of thumb, set your pop up for 5-10 seconds after a visitor has been on your site or upon exit intent.
- Build a mobile-friendly website
Except you live in space, mobile device usage has gone past Desktop at the speed of light. With this, mobile searches dominate the entire internet. Your site will definitely feel boring when it cannot load on mobile, leading to a higher bounce rate. You can check your site’s mobile-friendliness with Google’s Mobile-Friendly Test Tool.
#2. Understand your Business Goals
You probably did not see this coming, but yes, it all gets better and easier to tackle when you understand your business goals.
Without proper definition of your digital marketing goals, you might end up stressing unnecessarily when you see a high bounce rate.
- Business A has a single page, and its goal is to get visitors to view the page. Truth be told, this business should care less about the high bounce rate since site visitors can get everything they require from this page.
- Business B on the other hand with multiple pages “say an e-commerce site” and whose homepage is the gateway to several other pages, should worry more about a high bounce rate. The implication of a high bounce rate for business B is: Visitors drop off having viewed only the landing page and this means zero to few conversion for them (Depending on what their goals are).
Jumping down to the third point below won’t be necessary if your business falls within the Business A category as explained above, otherwise, let’s forge Ahead
#3. Use Meaningful Call To Actions
Call to actions are great ways to keep users on your site and ultimately reduce bounce rate, but you have got to make it compelling or they will still bounce.
With a well-positioned and compelling Call to action button, comes increased conversion (Depends on what you are measuring though)
#4. Use Internal Links
Except you are a one-paged website owner which I do not expect at this point into this post, you should have links out of your resources into other resources within your website.
Your site visitors will love it more when they are also pointed to other resources on your site that will further help them solve their problems, this is only possible with internal link.
#5. Use Perfect SEO Keywords
You are probably asking if there are really perfect keywords, well, there are perfect keywords; it all depends on the sort of visitors you wish to attract. For example, a typical short-tail keyword will attract a variety of users to your landing page, while a long-tail keyword will attract specific users looking to buy specific products or services.
According to Linchpin, there are about 8 components which makes up a perfect keyword and you should put them to use for a more promising bounce rate:
- A Perfect SEO Keyword is Relevant
In your quest to beat down your bounce rate, you obviously do not want to target keywords that are not relevant to what your website or product does, this will be a big disservice and complete waste of your time.
- A Perfect SEO Keyword is Competitive
You wouldn’t want to target a keyword with zero (users), and obviously, you wouldn’t want to be the lone wolf. A promising keyword which when used will bring down your bounce rate is one that is either usually paid for by advertisers or which other marketers are using in their efforts to find visitors too.
- A perfect SEO Keyword is one with Strong conversion Value
You wouldn’t want to target keywords that only get visitors to read from you without buying your products or services. The best converting keywords are ones with commercial intents in them such as one with:
- Free shipping
- Cheap e.t.c.
- A Perfect keyword is one with High Search Volume
As you search for How To Improve Bounce Rate, you must know that keywords with high search volumes will not only help to bring visitors to your site, they will also help to lower bounce rate over time.
- A Perfect Keyword is Reasonable
Now you have researched your keyword and you seem to be satisfied with everything such as: The search volume, the competition, the search and paid difficulty etc.
you will still need to throw some reasoning to its use, as some keywords only look promising but will not get you the desired results over time.
- A Perfect Keyword Is Specific
By being specific we mean keywords that are directly relevant to what products or services you sell.
- A Perfect SEO Keyword Should Appeal To The Audience.
Ultimately, the decision to either stay on your website or leave belongs to the audience. The best you can do is to endeavour to persuade them with good content. Apart from this
- A Perfect SEO Keyword Is Proven
It doesn’t stop at infusing keywords into web pages, you will need to monitor the keywords in analytics to see how they convert.
#6. Know Your Buyer Persona
No matter how anxious you are about How To Improve Bounce Rate, you need to know that Not everyone will visit your website, buy your product or even patronize your service. Creating good content with the right keywords that drive bounce rates down also is not possible if you do not know whom you are writing. If you really want to know how to improve the bounce rate for your web pages, you must know the age, gender, location and interest (Plus costly pains) of your target audience.
Whether you want to know how to reduce bounce rate in WordPress website or how to reduce bounce rate Shopify website, you must be ready to provide succour (solution) to the costly pains of these visitors if you must retain them.
#7. Aim For Higher CTR With Good Meta Description
Although Google has always reiterated the fact that it does not use the Meta description for web search ranking, it will sometimes use it for rich snippets which is great for improved click through rate of the website.
Even though we Usually use the description meta tag for the snippets we show, we still don’t use the description meta tag in our web search ranking.
High click through rate are obviously good for lower bounce rate. The rule of thumb is:
- Include your focus keyword into it
- Make it as short as possible
- Ensure you add a call to action.
#8. Use Multiple Landing Pages
You must have noticed that most of your site visitors drop off at your homepage. This is the reason you should employ the use of multiple landing pages for your site.
Afterall, It is just a game of good numbers.
#9. Open external links in New Tab
Since you are looking for How To Improve Bounce Rate, you should set all external links to open in a new tab or window.
This is because you would not want to get your visitors distracted or stressed. When you set your external links to open on the same browser, you stress your readers with having to click on the back button, and assuming they have to do this four times, what happens? The WP external links plugin will help to set all external links for a new tab or window if you are using WordPress.
#10. Satisfy Search Intent
Search intent is redefining the internet like nothing else, and if inculcated to keyword researches and content body, will make a big difference to your bounce rate.
So if you are looking for how to improve bounce rate, then inculcating search intent strategy in your content development is key.
#11. Use Great Designs In Image
So my image captured your attention right?
That was its original mission; To capture your attention.
Great Deigns have their ways of capturing users’ attention, and keeping them glued to your Page.
#12. Use Table Of Content
Use table of content to help your site visitors to navigate quickly through your content. This way, they will trust you more to get quality contents every time.
I hope today’s post on how to improve bounce rate is beneficial.
Now we want to turn it over to you.
Which of the 12 New Ways On How To Improve Bounce Rate are you going to try first?
Are you going to try Improving Your Site’s User Experience or …… Using The Perfect SEO Keywords?
Either way, let us know in the comment section below.