How to Build Backlinks in 2020 – The Complete Guide

How to build backlinks - the complete guide
How to Build Backlinks?

How to build backlinks is one of the most discussed SEO topics in search engine optimization, perhaps because of the “complexities” around it

In fact, the success of any SEO campaign is anchored on how their website backlinks are developed.

However, link building isn’t difficult once you understand what works and what doesn’t.

In this article, I discussed my top link building strategy and highlight the simple ways of implementing those tactics.

By the end of this report, you should have a solid understanding of what website backlinks are, and how to build quality website backlinks in 2020 and beyond.

Also read: SEO FAQs: 40 Frequently Asked Questions About SEO

What are Website Backlinks?

what is a backlink - how to build backlinksBacklinks are incoming links to a webpage from a different website.

For instance, when a website A links to any other page on website B, then we say that website B has a backlink.

Website backlinks are considered to be the most important search engine ranking signal.

Search engines believe that the more backlink a website or page has from other websites, the more relevant the page is which makes sense, right?

Relevance Over Quality

what is link relevance - how to build backlinks in 2020In the past, the relevancy of a webpage was hugely dependent on the number of backlinks the page has.

The rule at that time was simple, get thousands of backlinks from whichever sources and you’ll rank #1 on Google.

Therefore, Google launched the Penguin algorithmic update which has once simple objective, catch and “penalize” websites deemed to be spamming Google’s search results, those doing so by obtaining backlinks through black-hat strategies.

The Big Change to Building Backlinks

The penguin algorithmic update brought a massive shift to the way SEO specialists approached link building.

Suddenly, the most important thing when building website backlinks was no longer about the number of backlinks that a website has but the quality.

That is, sometimes, a single backlink from an authoritative domain can worth more than a thousand backlinks from low-quality or spammy websites sources.

Successful digital marketers incorporate backlink strategies that work into their overall online marketing strategy, the right link building strategies are the ones that get you quality backlinks from authoritative domains.

See how SEO University puts it.

What is an Authority Website?

An authoritative website is a site that has authority over a subject or a business niche. For example, one would consider Neil Patel, Backlinko, Search Engine Journal, and Search Engine Land as authoritative websites in the fields of digital marketing, search engine optimization, social media marketing, etc.

How can I tell if a website is authoritative?

Asides from the tremendous time and effort before a website are considered as an authoritative site, some other factors include:

  • Domain Authority.
  • Quality of inbound links to the website.
  • Age of the website.
  • Website organic traffic
  • Website engagement.
Top Backlinks Strategies

The internet is filled with thousands of resources on how to build website backlinks.

A simple search of “how to build website backlinks” on Google returned over three million results.

how to build website backlinks - the complete guide

The question now is how do I know the backlink strategies that truly work?

Over the years, I have deployed several backlink strategies, some worked, and others didn’t.

The purpose of this article is to show you my top four backlink strategies that work with the least amount of effort.

Without much further ado, here are my top four ways on how to build backlinks in 2020.

Start with Guest Posting

Who doesn’t like quality content? No one, I guess.

This backlink building strategy is very simple, write a quality guest post for an authoritative website in your niche and place a link back to your website.

I have also found this strategy to be the one with the least effort.

Apart from the backlink to your website, guest posts on larger websites also help you with your branding and reputation.

By building a relationship with bigger influencers, you also open the door to a lot of other opportunities such as speaking engagements, more backlinks, co-project launching, etc.

So, how do you start with guest posting?

Step 1. Make a list of possible websites
The first step is to make a list of the 50 sites that are accepting blog posts.

You can make this list in a matter of minutes by the search for your “keyword phrase + guest blog” in Google.

For example, if you are in the fashion niche, then you can search Google for “fashion + guest post”.
Step 2. Narrow them down using DA!

The next step you want is to narrow those websites down by their domain authority, trust factor, and relevance to your products or services.

A top SEO tool you can use for this analysis is Ahref.

My general rule of thumb is never to approach a website with a domain authority that is less than 50.

This is because you will require almost the same amount of effort to pitch your article with websites with 90+ domain authority as you would with websites with lower scores.

Step 3. Optimize your content!

The top resources you are pitching your article to are leaders in your niche and will not be impressed with shallow content.

Therefore, you must put in your best possible into creating top-notch content, including articles, infographics, videos, animations, etc.

Keep in mind to always provide a link or two to your website, thereby getting the much-needed link juice from their domain.

Step 4. Reach Out

Send out your article and keep your fingers crossed.

There are times that you may have to wait for a couple of days to hear back from them.

Please note that they can still ditch your content even after you’ve written it, so it is always wise to ask them for guidelines and follow-suit.

Simply Ask for It (Backlinks)

This is the most common approach for many link building specialists, and many people fail at it because of their approach.

Before we continue, have you ever received an email like the one below?

how to build backlinks in 2020 - the definitive guide to link buildingWell, I have, on several occasions and I usually delete them without reading through.


Because it’s a template, simply put.


I must confess that I did the same thing when I first started out with link building.

I would send out tons of emails like that without getting any positive feedback if any feedback at all.

So, what did I do? Well, I crafted a two-step process

Step 1: Just say hello and compliment

Step 2: Pitch your email.

This two-step strategy fetched my website it’s first 50 backlinks in 2020.

The first email goes like this.

Hey Frank!

Just read your article about Planning Content to Rank in Local Search and Drive Business on Local Marketing Institute. Great stuff, I had no idea that content format also affects how it ranks in SERP.

BTW, what do you think about the use of “power word” in titles, do they really matter?

Anyways, just wanted to reach out and say hello. Keep up the great work!


Tayo Olayinka

The first time I pitched an email like this got me a reply in less than 1 hour. I was like wow.

Below is a copy of the feedback I received from frank.

Hi Tayo,

If by “power words” you mean head terms, yes, I’ve seen big movements in the SERPS after including them.

We actually saw a website go from outside the local 3-pack to #1 in the maps after adding the head term to the title tag just this morning.


Frank Olivo

With the feedback, then I went for the jugular by sending my second email:


That’s incredible. Thanks a lot for getting back to me very shortly. I’ll be sure to try them out move in that direction going forward.

I actually just stumbled upon your site earlier today, and just spent the last hour binge-reading everything on your site; I’m already implementing the tactics you mentioned in your blog post titled How to Reduce Load Time of WordPress Website – 6.3 Seconds to 2 Seconds. Hahaha.

I also write about search engine optimization, local SEO, et al on my own blog, and recently wrote up an article on Local SEO Ranking Factors: 7 Key Local SEO to Optimize – https://theseohive.com/local-seo-ranking-factors-7-local-seo-to-optimize/

I spent a lot of time on it and I would love it if you could check it out and give your thoughts on it? If you decided to share it with your own audience or link to it from ###, that would be even more amazing?? I really want to get this out there and help as many people as possible to see how to better rank their local businesses.

Anyways, thanks, Frank!

I appreciate the help and feedback.


Tayo Olayinka

Well, guess what? He gave me a link back in a couple of hours.

Remember to:

People love to be complimented for their efforts so use that to your advantage.

Help Out on Quora and Yahoo

Think you have what it takes to help people answer some of their most difficult questions?

Get on Quora.

Quora is a question-and-answer website where questions are asked, answered, and edited by Internet users.

The good thing about getting active on Quora is that you can quickly become the go-to-person in your niche.

The only thing is that the community must find your answers and contributions helpful.

Another thing is that you get to link back to articles on your own website as well as get insight into topics, trends, and new techniques.

Not sure how to get started? Check out Quora or Yahoo! Answers, to begin.

Get Listed in Directories

My fourth potent link building strategy for 2020 is directory listing.

Although, as search engines continue to evolve, fewer and fewer people continue to use business directories. The good thing, however, is that directory listing can still send thousands of relevant traffic to your website monthly.

Directory listing is one of the oldest forms of link building and often overlooked.

How to get started with directory listing?

  • Find the best-suited directory for your niche
  • Look for highly ranked business directories
  • Optimize your business NAP (Name, Address, and Phone Numbers) on those directories

NB: although a lot of directories out there have premium and free listing options. I am not a fan of paid directory listing but you can explore it if it works for your business.

Key Takeaway fro How to Build Backlinks in 2020

An effect backlink strategy, like any other digital marketing strategy, needs to be well-planned and executed to have good results.

The overall objective of your backlink strategies in 2020 should be to get inbound links to your site from authoritative sources, rank your website higher in SERP for relevant keywords, and get traffic back to the content you’ve worked so hard on creating.

If you’re working on getting more traffic to your blog, talk to us for “free SEO quote and ideas.” 

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