The next big question after the successful launch of a new business is how to get new customers? In fact, a steady stream of new customers is the only thing that guarantees the growth of a business.
Although there is a lot of “noise” about the most assured and easy way to find new customers for new business online, only a few of the “so-called” expert opinions truly hold water.
Hence, the reason for this piece.
11 Easy Ways to Get Customers for a New Business
In this piece, I will be sharing some very simple and easy ways of getting a steady stream of new customers to a small business online.
All the strategies discussed in this article are tested, some of which I’ve personally used in growing my customer base and those of my clients.
By the end of this report, you should be familiar with simple strategies of generating customers online for your small business and be confident in your own ability to scale the profitability of your new business.
Try these tips and watch your customer base grow quickly and please do not forget to share your thoughts with me below in the comment section.
Without much further ado, let’s get started.
#1 Cold Calling Still Work
The number 1 on my list is cold calling.
Cold calling is one of the oldest forms of marketing. It is the solicitation of business from potential customers who have had zero prior contact with your business.
It is as simple as picking up your phone to call potential customers.
Top cold calling FAQs
Question 1 – Does cold calling truly work?
Answer 1 – Yes, cold calling still works in this age and time. It only required a lot of hard work. Check out these success stories of people that used this strategy in our testimonial page.
Question 2 – What do I do if I am not confident with calling prospects?
Answer 2 – Let’s be honest, not everyone can pick up the phone to start calling prospects. Should this be your reality, you can hire a professional from freelancer.com, fiverr.com, or freeup.net to help you out at affordable rates
Question 3 – How do I find contact information of potential clients?
Answer 3 – You can easily find potential customers through a simple Google search, through Linkedin, Yellow Pages, Directory checks, etc.
#2 Leverage on Networking (Linkedin & Quora)
You may choose to do this the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, local events, such as trade shows, and webinars.
Networking has also taken a 21st Century twist on the Internet, with the rise in popularity of such websites as LinkedIn, Facebook, and Quora, the idea here is to be more conscious of the opportunities that abound on the internet.
Many small business owners find that this type of networking on social networking sites can lead to new customers.
#3 Develop champions of your products
Happy customers lead to more customers – Tayo Olayinka.
A recent report shows that 87% of happy customers will tell at least 5 people about a product or service.
Once you have sold your product or service to a few customers, simply offer them some form of bonus for telling other people about your product or for leaving a positive review for you on Google.
This strategy is one of the cheapest and most effective forms of offline marketing.
#4 Scale With Affiliate Marketing
Affiliate marketing is a type of performance-based marketing where you reward people (or affiliate) for each customer they bring for you.
Although affiliate marketing is most common to e-commerce websites, it can work for any type of business if done properly.
#5 Go Old-school With Word of Mouth
How many people have you told about your product or service?
There is a possibility that you have a friend or family member who is paying someone else for a product or service that you offer.
Start telling people about your business. Upload your marketing materials on your Facebook, WhatsApp, and Instagram stories every day.
Make it a point of duty to tell at least one person about your product and service daily.
#6 Leverage Your Website
A straight line is the shortest possible distance between two points.
The same goes for your website.
Your website should do much more than just showing information about your small business.
Your website should have all the information about your product, service, offers, discounts, etc.
Furthermore, online users should be able to find your website on Google when they are searching for some keywords. Also, they must be able to reach you through your website.
Leveraging your website means optimizing your pages for visibility in search engines, good user experience on computers and on mobile devices, keyword optimization, etc.
# 7 Do Paid Advertising
Although the easiest way to get new customers is through paid advertisement, it can also be counterproductive if not done right.
In order to do this, you have to carefully pick your audience, target market, and niche.
The online advertisement which includes Google Paid Ads, Facebook Paid Ads, Microsoft Paid Ads, etc is considered as the cheapest form of advertisement for small businesses.
Typically, you are expected to spend between 3 to 5 percent of your revenue on advertising.
#8 Offer New Customers Discounts and Incentives
New customer promotion can be a good way to quickly scale your customer base especially when it is combined with paid advertisement.
The way to go is to track the customers that respond to your offer then target them with an upsell.
#9 Use online reviews to your advantage.
A recent survey shows that more than 67% of online shoppers rely heavily on online reviews to make purchasing decisions.
Does your business get online reviews from customers? Cultivate your reviews and make the most of them. Also link to reviews on your website and urge new customers to check you out online.
Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
#10 Become a Speaker
In most cases, we want the expert, so defining yourself as a niche expert is a quick way to create demand for your business, and giving a speech is one of the easiest ways to do this.
TED talks are a new opportunity to establish yourself as an industry leader.
You can also easily promote yourself on Linkedin, and on YouTube by creating quality content that helps people.
#11 Create a Winning Product
There is no better way to promote your business than by proving quality products and services.
A good product will always promote itself.
Think of any product you’ve had a positive experience with and look for how to create such a positive experience for your customers.
Customer acquisition is a cycle, and once you’re in it, you’re golden.
Get Those New Customers
The goal of any business remains the same – to create new customers.
No matter how good your product or service is, a steady flow of new and repeat customers is the only thing that will guarantee growth.
Use the above tips and acquire them, then treat them right, provide incentives, and you’ve got an invaluable resource at your disposal.
Do you need help getting new customers for your business? Contact us today for free recommendations.
Your Turn: How do you get new customers to give you a shot? Let us know!