In the 1990s, all you required for optimum sales was a good store, a product inventory, and an available card slip hung on the entrance. Then, your consumers start pouring in to buy your goods. Let’s move the clock forward to the 21st century, a time of technical innovation. It’s a phase where you need digital marketing strategies for small businesses to keep your business progressing.
It will amaze you that 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. Following this statistic, you must adopt practical digital strategies for small businesses to attract dedicated clients and boost your brand name.
This might sound complex for you as a small business trying to climb up the growth ladder. However, we at The SEO Hive offer effective step-by-step digital marketing strategies for small businesses to grow their leads and client acquisition process, equating to maximum progress.
Are you a small business owner? Then sit back and enjoy these practical digital marketing strategies for small businesses we have compiled from over two years of research and application.
14 Practical Digital Marketing Strategies For Small Businesses
1. Go Big on SEO
Search for the best ‘coffee near me on Google, and it will probably show you the top 3 places with the best coffee.
That is the power the net- specifically SEO – has on your business.
Making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines is known as search engine optimization (SEO). The more visible your pages are in search results, the more likely you’ll get noticed and draw new and returning clients to your company.
That best coffee near you didn’t simply get there without working for it. You should do the same. It is one of the best digital marketing strategies for small businesses. To do SEO for your small business,
Step 1. Choose the Correct Keywords
Make a list of 30 to 50 keywords that your customers use frequently. Next, incorporate your keywords into each page of your website, focusing on the URL to help your website rank better when potential clients conduct keyword searches.
Step 2. Publish Excellent Content
The most excellent way to increase traffic to your website is to produce exciting material, such as articles, videos, and photographs, that gives people valuable information.
Regularly updating your content can help your small business’ digital marketing efforts stay current.
Step 3. Resolve Your Technical SEO Problems
You need a stable website structure for search engines to correctly crawl and index your web pages. Speed, duplicate content, broken links, and improper use of canonical link components are some of the most prevalent technical SEO issues.
Step 4. Take Advantage of Social Media
You’ll not only be drawing millions of social media users who could be interested in your business, but search engine algorithms will also take note. Select two to three social media sites; where your customers are most active and constantly share your content.
Imagine the millions of audience that might probably see your product by doing a dance on TikTok or sharing excellent Reels on Instagram.
2. Engage in Pay Per Click Advertising
Pay-per-click advertising, or PPC, is a type of digital marketing strategy for small businesses in which advertisers are charged a fee each time one of their adverts is clicked.
In essence, it’s a method of purchasing visitors to your website rather than attempting to win those visitors naturally.
1. Decide on a PPC Platform
Companies and advertisers may find the best keywords using Google AdWords to reduce their PPC costs. Alternatively, you can use Bing, whose advertisements are less competitive than Google’s.
2. Select Relevant Keywords
Choose the best keywords and those that are specifically related to your goods or services. SEMrush, Google Keyword Planner, and Ahrefs Keywords Explorer are just a few tools available for conducting keyword research.
3. Optimize Your Landing Pages
Users clicking on your ad will direct them to a landing page. What welcomes them on this page Influences their following line of action. This could be prompting them to take action or buy your products.
3. Utilize Videos
Video advertisement refers to the ads that appear before, during, and following streaming material. Several marketing experts have recently broadened the definition of video advertising to include display ads with video content. You can do this either on Youtube or on Facebook Live.
1. Determine the Video’s Purpose
To drive sales (product films) or raise brand awareness (brand story videos) or educate your clients (via instructional videos) or Increase trust and credibility (social proof videos).
2. Make a Script
Writing a script is one of the digital marketing strategies for small businesses that may help you give your video structure, develop a story, and plan out its complete flow. You can add elements like an introduction, calls to action (CTAs), product highlights, etc., depending on the objectives of your movie.
3. Obtain the Required Equipment
Before you begin filming, you should gather all the equipment you’ll need for your small business video production. For video and design, you will need a smartphone and Canva. Additionally, pick a setting devoid of background noise or needless distractions, whether you’re filming inside or outside.
4. Sell Your Brand
What do Nike, Gucci, and Apple all have in common?
An excellent logo and a catchy brand name.
To sell your brand, you should do the same. Focus on marketing your brand by providing excellent quality services.
Brand marketing is a long-term, strategic plan for advertising goods or services in a way that strengthens the brand as a whole. It entails developing and sustaining relationships between brands and consumers and marketing brand features.
1. Design a Remarkable Logo
Nowadays, visual effects are more potent than ever. Therefore, developing a strong logo and brand identity for use in print, online, and social media is essential in small businesses’ digital marketing strategies.
2. Put Your Customers First
Once you’ve identified your target market, you should consider them more than just typical “customers.” Therefore, building an amicable relationship and maintaining their happiness is crucial.
3. Ensure Quality In Every Way
Quality is the foundation for creating a remarkable brand and cannot be compromised. Whatever you are selling, you should be proud of your product and stand behind it. People will be impressed by your outstanding offer and keep returning for more.
4. Maximize Your Social Media Usage
Digital marketing strategies for small businesses are diverse and should start with platforms like Instagram, Facebook, and comparable social networks. When it comes to raising consumer awareness of brands, they are compelling. If you are not skilled at managing social media, it is advised that you seek professional assistance.
5. Use Google My Business Listing
An accessible business listing from Google is the Google Business Profile. You can include information and images about your company’s location, offerings, and goods.
Creating this free profile is an innovative strategy to boost your presence across Google services. Google Search, Maps, and Google Shopping may display data from your Google Business Profile.
An opportunity to have your small business details, address, and route documented on Google? Yeah, I wouldn’t skip that.
1. Register With Google Business
You may either sign in using your regular Google credentials or make a new Google account.
2. Add Your Company
Enter the name of your company. Click Add your business to Google if it isn’t listed in the drop-down option.
3. Enter Your Location
Include your company’s address. You can specify your service areas if your company offers in-person services or delivery but does not have a physical site that clients can visit. Without a physical location, Google will ask you to choose your headquarters.
4. Enter Your Contact Details
Although it is optional, enter your company’s phone number and website. URL makes it easier for clients to contact you. It is a terrific first step in implementing digital marketing strategies for small businesses.
5. Verify Your Company
Don’t use a post office box; instead, enter your home address. This information is not shared with the public or visible on your Google Business Profile; it is just used to validate your company. For verification, physical businesses must receive a postcard in the mail. Service-area businesses can be verified through an email address.
6. Create a Custom Profile
Enter your opening and closing times, preferred message methods, company details, and images. You may control your business profile, examine insights, control reviews and messages, and make Google advertising from this page.
6. Build Your Email List
‘How to Find Popular New Keywords Before Your Competition’
Did it get you curious, huh? Yeah, me too.
This was the title of an email I received from a subscribed platform. You can bet I clicked on it. It is called email marketing, and you can do the same for your small business.
Marketing automation does the bulk of the work for you when it comes to the best digital marketing strategies for small businesses. In the long run, a successful email marketing approach increases sales and fosters brand community.
1. Create Mobile-friendly Emails
Sendinblue and other tools make it quite simple to create responsive emails. You’ll probably notice that most drag-and-drop email design tools automatically generate responsive emails when using digital marketing strategies for small businesses. An excellent option for novices to quickly create responsive emails is to use a newsletter template.
2. Choose Quality Over Quantity
Write emails that your subscribers genuinely want to read as your primary goal. Make sure your promotions contain content that will benefit your subscribers. You can do this by getting feedback from your customers.
3. Promote Registrations
Everywhere it makes sense, include email sign-up forms on your website. Place a sign-up alert on your home page, contact page, significant landing pages, and footer.
4. Send Emails Automatically
One of the small businesses’ most successful digital marketing strategies is using automated emails. They do so by saving you a ton of time and effort. Create an automated welcome email if you send a regular newsletter to new subscribers.
7. Create Engaging Content
Content marketing is a kind of strategic marketing that focuses on producing and disseminating valuable, consistent information to draw in and hold the attention of a target audience and, eventually, encourage good customer behaviour.
You are helping your prospects and customers solve their problems by giving them relevant and valuable content rather than promoting your goods or services.
1. Establish Your Content and Audience
A crucial first step is to define one or more target audiences. What kind of content to create and publish will depend on your target audiences’ markets, passions, problems, and purchasing habits. There is no point in creating content for automobile users when your business is fashion-related.
It will also direct your keyword research, assisting with your content’s overall search engine optimization (SEO) plan.
2. Determine Your Content Marketing Plan’s Goals
You should define clear, quantifiable goals for what you hope to accomplish with your content marketing plan, just like you would with any other sales or marketing campaign. These objectives will then guide your strategy regarding the kinds and amounts of material you must create to attain them.
3. Examine the Content of Your Competitors and SEO Keywords
SEO keywords are those used to make your content more visible in search results. If you want to generate organic traffic for your website, landing pages, YouTube videos, social networking pages, and other online marketing content, take this digital marketing strategy for small businesses seriously.
8. Work on Your Social Media Strategy
Social media marketing uses social media platforms to create social networks, spread information, enhance a company’s brand, boost sales, and improve website traffic.
Small businesses should use social media marketing as one of their digital marketing strategies since it includes built-in data analytics that let them monitor their work results and find new engagement opportunities.
1. Select Platforms That Are Right For Your Business
Every social media platform has a different personality, just like every business’s target demographic will be distinct. It’s not necessary to continuously appear everywhere; instead, choose the best 3-5 platforms and work on them.
2. Build Engagements
Engaging back when consumers interact with your organic content or advertisements is a good idea. Building relationships on social media promotes trust and cultivates a devoted following. You move up in the social algorithms and get new, free exposure when followers share and like your material.
3. Employ the Proper Tools
Using technologies that automate or simplify much of the effort is the key to using social media efficiently. There are numerous technologies available to assist in increasing your productivity. Several tools include Canva, Followerwonk, Sprout Social, BuzzSumo, and PageModo.
9. Become an Influencer…or At Least Work with One
Do you think your favourite TikTok star promotes those businesses for free?
Or do you think those affiliate links on that Youtube Channel channel you enjoy watching are there by chance?
Brands know these influencers have a large following, so they leverage that.
Influencer marketing is a form of social media promotion that uses product recommendations and endorsements from influential people.
Influencer marketing is effective because social influencers have established high trust with their followers, and their recommendations provide social evidence to potential customers for your business.
1. Potential Lookup Influencers
Working with someone who has tens of thousands of followers is pointless if they are not pertinent to your small business. Spend time looking for several influential people who could benefit your small business.
2. Don’t Ignore Micro-Influencers
Brands frequently limit their research to influencers with hundreds of thousands of followers. Micro-influencers occasionally only have 1000 followers and experience higher post engagement.
3. Create a Campaign Plan
Have an immediate plan before approaching influencers to see if they’d want to participate so that everyone knows what to expect. Will you pay the influencer, or will they only receive free goods or an uncompensated experience?
4. Set the Rules
A contract must always be in place, but it’s especially crucial when money is involved. Make sure you specify the amount of payment and the number of blog entries, images, videos, etc., expected. Similarly, the message that will follow each post.
10. Build More Awareness Locally
Remember that coffee shop at the beginning of this article?
They made it to the top of the Google page because they made sure they target a local audience like you. This is called local SEO.
Local SEO is an approach to search engine optimization (SEO) that makes your company appear more prominently in Google’s local search results. Local SEO is a crucial part of digital marketing strategies for small businesses because it’s beneficial for any company that has a physical location or serves a specific region.
1. Complete All Business Directories
Make sure to claim your listing in every business directory. The most well-known is Google My Business, a business directory that Google owns and runs. The platform aims to give searchers the most reliable business information for nearby establishments.
2. Choose Local keywords
Choosing the right keywords might be challenging for small businesses. You know you’ll be lost in the crowd when you target high-volume keywords, but lower-volume keywords typically produce meagre results.
Instead of targeting ‘best wedding cakes,’ target ‘best wedding cakes in New York.’
3. Create Local Content
A blog entry, a news release, or a static web page can all be examples of local content. Using these different content kinds, you can emphasize regional events, regional offerings, regional business roundups, or even inform the public about your goods or services.
4. Use a Local Backlinking Strategy
A backlink is an external website that links to your website. Backlinks may significantly affect your website’s authority, depending on the calibre of the external websites linking to yours and the volume of links.
5. Improve the Page’s Structure
Most small businesses’ digital marketing strategies emphasize page structure’s importance, including title tags, headers, meta descriptions, and URLs. When used correctly, these can further boost your content and improve your rankings on search engines.
11. Start an Affiliate and Referral Program
The main distinction is that affiliate marketing places a premium on having other people promote your brand in exchange for a set price. On the other hand, referral marketing encourages current consumers to recommend your goods or services to their friends.
Use of Affiliate Marketing by Small Businesses
- Choose low-risk and low-cost strategies. You don’t need to spend much money to promote your company. That makes this type of marketing especially helpful for up-and-coming businesses that don’t have a large budget.
- Increased traffic and brand exposure can be achieved through an affiliate program. Because your affiliate marketers will have a vested stake in your success, it’s also a terrific method to build brand loyalty, making it one of the digital marketing strategies for small businesses.
1. Ensure Simplicity
Ensure that your clients can grasp what you want them to do (refer) and the benefits to them (your incentive). While remaining succinct, make sure to include all relevant terms and conditions.
2. Present a Strong Call to Action (CTA).
You need to make your call to action (CTAs) simple to find. Always start your referral landing page with a headline. Consider making it bold or highlighting it, and display it in the largest font possible. Then, immediately after it, provide a visible CTA button.
3. Offer Value at Less Cost
Think about cumulative rewards and double-sided incentives (incentives for both friends and referrers) (stacking credits that referrals can all use at once). Gift cards, store credits, and discounts fall under this category. Offer goods or services for free (or at a significant value), but only after a consumer has successfully referred several people to you.
4. Facilitate Social Sharing
When you incorporate social sharing into your referral program, your effect will grow with less time and effort. In other words, your clients will inevitably share with numerous pals at once there. Customers should find it as simple as possible to share your referral program on social media.
12. Attend Digital Marketing Events/Networking
One of the best ways to stay current on marketing trends and strategies is to attend digital marketing conferences and webinars. Additionally, these occasions assist marketing professionals in developing creative campaigns, generating leads, and connecting with potential customers.
Events for online digital marketing are starting to take on increasing significance these days. The importance of digital marketing events is in the opportunities they provide for networking with like-minded, passionate people, exchanging ideas, and learning useful information.
To achieve this, be on the lookout for the upcoming networking event or webinar to attend and learn from the small business owners to apply to your firm.
13. Make Use of Coupon Site
Most clients adore discounts on purchases, so they will be overjoyed to get one. A coupon marketing campaign could help you boost brand loyalty in addition to revenue because it’s a top tactic in digital marketing strategies for small businesses.
1. Make an Attractive Offer
Your coupon is only worthwhile if it is attractive to the customer. Therefore, before implementing a coupon strategy, it is crucial to comprehend your market. Your offer should be in line with the goal you have in mind, whether that is to increase customer numbers or their spending.
2. Distribute Over Several Channels
A discount that is too hard to find is not a good form of digital marketing strategy for small businesses. Ideally, each potential buyer should find your voucher rather than the other way around. For example, you can advertise through website promotion, print advertising, or direct mail campaigns.
3. Avoid Making Too Many Offers
A fantastic approach to keep your consumers happy is by offering coupons. You shouldn’t give them so many discounts that they never have to pay the total price. If customers become accustomed to regular offers (such as weekly or monthly coupons), they might put off making a purchase.
4. Set a Due Date
If you instill a sense of urgency, you’ll probably notice results immediately. Instead of offering recipients a blank window of time to redeem your coupons, provide an expiration date.
14. Advertise In Niche Print Media
1. Reach Your Goal Audience
The subject matter in your hometown paper is so broad that you might as well put your ads to the wind and let them fall where they may. They might throw in a few lifestyle pieces or review the newest nightclub. However, niche magazines unite your audience. Everyone who reads them has a similar goal in mind.
2. Stay Top of Mind For Longer
Print publications typically endure longer. The magazine with your advertisement will remain on someone’s coffee table until they decide to throw it away. They can pick it up, set it down, clip your coupon and attach it to their refrigerator.
Benefits of Digital Marketing for Small Business
You will probably need to be very picky about how you spend your marketing money if you are a small business owner interested in using digital marketing strategies for small businesses. While traditional advertising on billboards and in newspapers may quickly become highly expensive, marketing on digital platforms typically involves less upfront investment and yields results quickly.
2. Wider Reach
With digital marketing, you may immediately reach a large audience. Digital advertising can be found on practically every website we visit, and people are constantly spending more and more time in front of screens. You may rapidly promote your brand to customers by investing in digital marketing strategies for small businesses.
3. You Get to Identify Your Market Easily
You can discover new audiences you hadn’t considered before by using reporting metrics in digital marketing to see precisely who connects with your ads and on which channels.
4. You Get Effective Time
To give the best content to your viewers, you don’t need to get up from your desk. You’ll have more time in your day because your digital marketing initiatives will be completed quickly, giving you more time to concentrate on other aspects.
5. Increased Brand Awareness
Unsurprisingly, most people spend a significant portion of their day online. The number of individuals who are aware of your company and can identify your name will expand due to using social media platforms as part of your digital marketing strategy.
Digital Marketing Tools for Small Business
Many of HubSpot’s products are free to use at first. Free lead gathering forms, kickback emails, and basic analytics reports are available. To gain a complete picture of your customer, you can build up a support desk and ticketing system on the freemium plan and then integrate everything with the free CRM. This is an excellent tool for implementing one of the digital marketing strategies for small businesses.
BuzzSumo connects influencers and businesses wishing to partner. For companies unaware of how to use them to reach their target demographic. The user can search the database of top influencers in their field of expertise and then reach out to form affiliations.
3. Google Analytics
You can track and examine client data using Analytics, a Google feature that is given for free. It’s the most used analytics tool on the internet for a good reason; it’s user-friendly, robust, and adaptable.
Several essential capabilities, like website traffic tracking, email templates, drip campaign design, and widespread software connectors, are available with MailChimp, a well-liked email marketing service. When focusing on implementing digital marketing strategies for small businesses, you can use this medium for free. Designing campaigns is straightforward with MailChimp because it automates your emails.
Canva, with its visually appealing drag-and-drop capabilities, Canva makes design simple for beginners. With the help of Canva’s design tools, you can create custom-font presentations, shapes, logos, charts, and graphs.
Digital Marketing Tips for Small Business Owners
- Establish your brand’s Identity to assist you in marketing your company and drawing in new clients.
- Create a buyer persona to assist you in better understanding the kinds of products they could be looking
- Create your website using a CMS template—the majority of CMSs include editable website templates that you can get for free or at a low cost.
- Instead of spending money on a full-time team member, consider hiring a freelancer if you need frequent blogging or promotional content assistance.
- Implement HubSpot marketing free or Google Analytics. Consequently, you can see who is visiting your website, which is one of the great digital marketing strategies for small businesses.
- Focus on Google’s primary ranking variables, which include having relevant keywords, the length of your material, high-quality content, how quickly your page loads, and how frequently you post content.
As we saw above, expanding your new client base and business lead calls for adopting digital marketing strategies for small businesses. Having these concepts enables your company to turn consumers into devoted clients.
However, we at The SEO Hive are here for you if you are unclear about how to approach the entire digital marketing process.
FAQs on Digital Marketing Strategies for Small Business
How do small businesses do digital marketing?
One of the quickest ways to begin is through search engine optimization. Focusing on this aspect will skyrocket the visibility of your business in the digital world.
What are the four digital marketing strategies?
The four digital marketing strategies are: Search engine optimization, social media marketing, email marketing, and content marketing.
What are the 7 Ps of digital marketing?
These are product, price, place, promotion, people, process, and physical evidence.
What is the marketing strategy for small businesses?
This is all about growing their audience reach by engaging with users online, understanding their needs, and providing solutions to their needs. This, in turn, equates to more sales and brand growth.
What are simple ways I can improve my local marketing strategy?
This includes completing your Google My Business profile, using local keywords, creating local content, and implementing a regional backlink strategy.