200+ Digital Marketing Statistics of 2020: Data Trends, Insight

1. Digital Marketing Statistics 2020
2. SEO Statistics 2020
3. Social media marketing statistics 2020
4. Content marketing statistics 2020
5. Email marketing statistics 2020
6. Ecommerce statistics 2020
7. Mobile marketing statistics 2020
8. Conversion rate optimization statistics 2020
9. Summary

1. Inbound marketing costs 62% less per lead than traditional, outbound marketing. (HubSpot)
2. Companies that blog get 55% more web traffic.
3. 57% of businesses have acquired a customer through their company blog.
4. 78% of Internet users conduct product research online.
5. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
6. 81% of consumers trust the advice of family and friends over businesses. (HubSpot)
7. 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. (Dimensional Research)
8. Customer testimonials and case studies are considered the most effective content marketing tactics. (B2B Content Marketing Trends Report)
9. Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. (eMarketer)
10. Nearly 70% of online consumers look at a product review prior to making a purchase. (OptinMonster)
11. 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. (Bright Local)
12. 200 million Americans have registered on the FTC’s “Do Not Call” list.

1. 72% of online marketers describe content creation as their most effective SEO tactic. (isitwp)
2. Google receives over 77,000 searches per second. (Internet Live Stats)
3. 67% of clicks go to the first 5 results displayed in search engines. (Advanced Web Ranking)
4. 90% of web pages get zero organic traffic from Google. (Databox)
5. 50% of search queries are 4 words or more. (Propecta)
6. 12% of search queries have a Featured Snippet box on Google. (Ahrefs)
7. Better content can drive traffic to a blog by up to 2,000%.
8. 72% of marketers agree that relevancy is the single biggest factor for better SEO. Experts agree that writing for search terms rather than simply incorporating them into the content is pivotal for traffic.
9. Search engines drive 93% of all website traffic.
10. About ½ of all searches are four words or more.
11. 82% of searchers will use their phones to help them make a decision about an in-store purchase.
12. Source: Timb Design12. People are 15 times more likely to use the phrase ‘near me’ in their search than they were in 2013.
13. About ½ the websites on Google’s front page are in HTTPS. 84% of people will abandon a purchase if they’re dealing with an unsecured website.
14. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the search results.
15. Video content is 50 times more likely to drive organic search results than plain text will.
16. 2017 saw the rise of voice searchers soar to 60%. That’s a 3400% increase from 2008!
17. Google boasts an average of 63,000 searches every single second of the day.
18. Promotional ads or links should take up no more than 15% of a web page, otherwise, they may be subjected to penalties from Google.
19. Two seconds is all companies get when it comes to website load time. Anything longer increases bounce rates by 50%.
20. 18% of all local searches lead to a sale within one day. 72% of people who visit a physical location will choose one within 5 miles of their original location.
21. Having a video thumbnail in the search results can double your search traffic.
22. 90% of searchers haven’t made their mind up about a brand before starting their search.
23. Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.
24. Enterprise and Mid-sized companies rely more on Technical SEO and content development to increase and maintain search presence.

1. 78% of salespeople using social media perform better than their peers. (Screwpile Communications)
2. 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
3. The outbound selling strategy of cold calling only has a 2.5% success rate. (Keller Research Center)
4. Thanks to implementing a social selling program, IBM boosted sales by 400%. (IBM)
5. There are 1.5 billion social media users across the globe. (McKinsey and Company)
6. 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research. (Corporate Executive Board)
7. 55% of buyers do research via social media. (IBM)
8. Only 7% of respondents said that social selling was a priority for their sales organization. (HubSpot)
9. By the time a salesperson gets involved, up to 90% of the sales process could be completed by social selling. (Forrester)
10. 87% of B2B buyers have a favorable impression of a salesperson if they were introduced to them through someone in their professional network. (LinkedIn)
11. 84% of executives use contacts and info from social networks as part of their purchase process. (IDC)
12. 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their clients. (SuperOffice)

1. Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
2. 63% of marketers are creating content with buyer persona in mind above all else.
3. 97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation.
4. 38% of marketers are publishing content at least once a week.
5. B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%).
6. When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform at 82%. Twitter took second place at 66%.
7. Unsurprisingly, B2B companies utilize LinkedIn 94% of the time and Twitter at 87% of the time.
8. 25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
9. Guest or non-paid contributor posts accounted for 57% of outsourced business blogs.
10. 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience.
11. 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
12. B2C marketers use live video at a rate of 30% compared to B2B marketers at 24%.
13. 76% of buyers are willing to share their information in exchange for white papers. Ebooks took second place with 63% willing to share their info.
14. 63% of marketers say their biggest content challenge is driving traffic and generating leads.
15. Only 30% of marketers say their content strategy is effective.
16. 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep.
17. Visual assets are the single biggest content contributor when it came to social media (85%) in 2017.
18. 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.

1. 47%of marketers say they sometimes test alternate subject lines to optimize email performance. (MarketingProfs)
2. Personalized subject lines are 22% more likely to be opened. (Business2Community)
3. 70% of marketers said their highest-performing emails were sent from a person, not a brand. (Databox)
4. 47% of emails are opened or discarded based solely on their subject line. (Business2Community)
5. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes)
6. Subject lines with a sense of urgency and exclusivity get a 22% higher open rate. (Business2Community)
7. 70% of people over the age of 45 were susceptible to humor in a subject line but humor is not as likely to work on younger people. (Marketing Land)
8. On average, email marketing has a 4400% ROI. (OptinMonster)
9. Welcome emails have an average open rate of 82%. (GetResponse)
10. 91% of email users have unsubscribed from a company email they previously opted-in to. (HubSpot)
11. 102.6 trillion emails are sent and received each year, and that number is rising. (OptinMonster)
12. 49% of all emails are opened on mobile devices. (IBM)
13. 54% of all emails are classified as spam. (Statista)
14. Mobile users engage with emails the least out of tablet and PC users. (Impact of Mobile Use on Email Engagement)
15. 74% of marketers say targeted personalization increases customer engagement (Econsultancy)
16. 95% of companies using marketing automation are taking advantage of email marketing. (Regalix)
17. The most opened emails related to hobbies, with an open rate of 27%. (HubSpot)
18. 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
19. Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. (Experian Marketing)
20. 60% of consumers subscribe to a brand’s list to get promotional messages and deals. (MarketingSherpa)
21. Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment. (Onminsend)
22. 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. (Statista)
23. When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it’s used. (DMA)
24. More than half of us even check our email before doing anything else online. (OptinMonster)
25. Email subject lines with 6-10 words have the highest open rate. (Invesp)

1. Men spend 68% more money online than women (KPMG)
2. 1.66 billion people shop online each year. (Statista)
3. 56% of shoppers say that being presented with unexpected costs will cause them to leave without completing their purchase. (Shopify)
4. In 2018, 12% of all retail sales globally were eCommerce sales. (Statista)
5. 43% of eCommerce traffic comes from organic Google searches. (Wolfgang Digital)
6. There are 286+ million active PayPal accounts in the world. (Statista)
7. 65% of consumers look up price comparisons on mobile while in a physical store (KPMG)
8. Exit-Intent campaigns convert between 2-4% of abandoning visitors into email subscribers (OptinMonster)
9. The total average that each US consumer spends a year on eCommerce is $1,800. (Statista)
10. In 2017,  Amazon accounted for 44% of all US eCommerce sales. (CNBC)
11. When asked about conversational marketing, 82% of consumers expect a response within 5 minutes via online live chat. (Drift)
12. 79% of US consumers said that free shipping would make them more likely to shop online. (Walker Sands)
13. Nearly half of all US small businesses don’t have a website. (CNBC)
14. Generation X shops online more than baby boomers and millennials. (KPMG)
15. 50% of consumers say online live chat is the most convenient way to reach a business.
16. Industries with the highest cart abandonment rates are finance, nonprofit, and travel, with retail coming in 4th. (OptinMonster)

1. Nearly all (95%) of people in the US own a mobile phone. (Pew Research Center)
2. People spend over 3.5 hours per day on their mobile devices. (eMarketer)
3. 51% of shoppers have completed an online purchase with a smartphone. (Pew Research Center)
4. 93% of Millennials have compared online deals using a mobile device. (Statista)
5. Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. (Button)
6. There are 5.11 billion unique mobile users in the world. (We Are Social)
7. Mobile commerce sales, also known as mCommerce sales, will account for more than half of all eCommerce sales by 2021. (CBRE)
8. iPhone users spend more than Android or Windows users on an average order. (Invesp)

• The average number of fields on lead generation forms is 11. (PAGEWIZ)
• Using visual content like videos on landing pages can improve conversions by 86%. (Eyeview)
• On average, For every $92 spent on acquiring a customer, just $1 is then spent on trying to convert them. (Econsultancy)
• 74% of conversion rate optimization programs increase sales. (MarketingSherpa)
• 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy. (State of Conversion Optimization Report)
• Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy)
• Personalized Call to Actions (CTAs) converts 42% more visitors than unpersonalized ones. (HubSpot)
• A/B testing is the most used method of conversion rate optimization. (Econsultancy)
• A 1-second delay in your site speed can reduce conversions by up to 7%. (Neil Patel)
• Multi-step forms in WordPress can lead to 300% more conversions. (Venture Harbour)
• Asking for a phone number has the worst impact on conversion rates. (WPForms)

There you have it, folks. Hopefully, this list of digital marketing statistics helped give you some insight into what’s going on with your competitors and ideas for you to try with your own business online.

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