Automotive Digital Marketing Strategy
Cars are very important and valuable assets. They contribute to making everyday life easier and transportation faster.
As a result of its tremendous benefits, a car dealership is a gold mine business that stands very high chances of rapid growth.
Car dealerships a business that sells new or used cars at the retail level, based on a dealership contract with an automaker or its sales subsidiary.
Asides from the sales of new or used cars, car dealership provides maintenance services as well as sales of automobile parts.
The success of the car dealership business depends majorly on public awareness and this is a major reason why it can’t thrive without digital marketing.
It mixes different components in a single business and this means a wider audience. A wider audience involves a wider reach.
Understanding the Automotive Industry
The Automotive industry consists of all those companies who are involved in the manufacturing of motor vehicles and activities involving the production of most components like; engines and bodies.
This industry encompasses both design and manufacturing of vehicles and vehicle parts but may not cover the production of tires, batteries, and fuel, depending on the sector.
Simply put, the industry is involved in the design, development, manufacture, marketing, and sales of motor vehicles.
It is one of the world’s largest economic sectors that ranges from the designing, manufacturing, and sales of vehicles.
The industry is fast growing and evolving as new and unique innovations are introduced often ranging from very affordable prices to high or costly prices.
It comprises of two broad and distinct sectors;
- Manufacturing sector
- Retail, services, and Repair sector
The manufacturing sector is focused on the production of different types of vehicles and their automotive parts.
The retail, services, and repair sector, on the other hand, focuses on sales of vehicles and their parts, repair, and servicing of vehicles as well as fuel retailing.
Why Auto Dealers Must Embrace Digital Marketing
For businesses that deal with vehicle production, sales, or anything related to vehicle services, it should be understood that the industry is a very competitive one.
An Auto dealing business cannot thrive through offline marketing alone but should leverage digital technologies at their disposal.
The prospective customers of this business are scattered all over the world and a more solid medium to pull them in is necessary.
This is why a good automotive digital marketing strategy is encouraged among auto dealers to successfully reach most of their target audiences through various digital media.
Again, digital marketing is more affordable than the traditional means of marketing. You cannot compare the price of running advertisements on television or in newspapers and magazines. It is more cost-intensive.
With digital marketing, you can set up multiple advertisements and marketing content on various platforms and attract multiple prospects at a very affordable price.
As an auto dealer, if you are not yet leveraging on digital marketing options to promote your business, growing would be a difficult feat.
10 Components of Effective Automotive Digital Marketing Strategy
It is one thing to aspire to grow your business by embracing digital marketing and another to strategically utilize digital marketing components to achieve this.
The automotive industry has certain aspects that ought to be considered in the process of digital marketing.
Below are 10 components of effective automotive digital marketing strategy which are perfect for the Automotive Industry.
1. Search Engine Optimization
SEO is a powerful means of getting the right audience aware of your business. Right SEO does not just get your business noticed but it gets it noticed by the specific audience you are targeting.
For example, once you can create marketable content on your industry website, it can easily be optimized to rank top on search engines and displayed to searchers who might require services related to what you offer.
There are various automotive industry options but SEO sets your business apart from the others and helps your customers find you.
2. Pay Per Click (PPC)
This is a smart, easy, and affordable advertising option. You can set up your industry advertisement on relevant keywords by bidding for it.
Payment is made for every click on your advertisement. This means that you are sure you get the value for your money.
For example, you can place your advertisement on websites that generate car-related content.
This way, you are sure the visitors on the page would be car enthusiasts and lovers. This means you are where your prospective audience is.
To set this up, your advertisement content is displayed on a webpage that has relevant content relating to your business.
Once the visitor sees your advert, it may insight their interest and subtly compels them to click on the Ad which would take them to the purchase option.
3. Video Marketing
Video marketing is a genius when it comes to the automotive industry. This is because a lot of people are moved by what they see.
You can successfully get conversions with just a simply constructed video displaying your products.
The effect of this is that you successfully put your products in the mind of your audience and you trigger their interest to purchase it.
4. Social Media Marketing
Social Media is a widely used and recognized digital tool with diverse options.
For every category of audience, there is a social media platform most suitable to reach them.
You are most likely to find serious-minded individuals on LinkedIn, flamboyant group on Instagram, and a mix of both on Facebook. You can utilize this to your advantage.
Firstly, the automotive industry targets all adult individuals who have an average resource and is in search of comfort.
Distributing your advertisement content after clearly understanding the right way to communicate with your audience on the various platforms is essential.
5. Effective Email Marketing Strategy
Email strategy is very effective in driving conversion.
Let’s assume the prospective customer has visited your website or come across your advertisement, there’s still work to do before they buy your products.
The Email Marketing strategy is using a follow-up technique to persuade them to proceed to purchase your product.
This is done by collecting their details and sending friendly and spam-free mails to remind them that you offer the best they can only dream of getting elsewhere.
6. Content Marketing Strategy
Using content marketing as a means to get your customers to notice you are an effective strategy.
Once you can get customers’ attention by creating rich and valuable content that would be of help to them, you have successfully won them over.
You can choose to create content about vehicle maintenance, affordable car options, or anything in that niche.
Whatever type of content marketing strategy you decide to use, you should adopt SEO practices as that is what would get it seen by your audience.
7. Display Advertising
It involves the display of graphical advertising content on Internet websites, apps, or social media through banners or other advertising formats made of text, images, flash, video, and audio.
It is one of the most popular forms of automotive digital marketing strategies capable of reaching multiple audiences within a very short period.
Your visually appealing advertisement would be on display where your target audience is and is capable of influencing their buying decision.
8. Online Reputation Management
You should endeavor to focus on your online reputation as it goes a long way in aiding your business growth as well as increasing your audience.
There may be certain negative comments or mentions about your brand online. It is your duty to find and resolve them so that more searches would not see them and blacklist your brand from their options.
9. Optimize for Local Search with Local SEO
Optimizing for local search is helping customers around your business location to find you.
Once your contact information is available and a customer around you uses a specific location to search for automotive service, your company appears amongst those around them.
Every business has an identity that goes beyond the name but extends to all the attributes that make them unique. This is what branding is.
Branding is being able to set your brand apart from competitors and make it easily identifiable by your audience.
Your brand is what makes customer loyalty possible because it is what separates you in a competitive environment.
SEO for Car Dealerships
SEO is very important for every business but highly necessary for a car dealership because of the wide nature of the audience.
The use of cars is not limited to any gender or culture. The only distinction is the age factor. This means that you are targeting multiple individuals.
Adopting SEO is a good opportunity to reach your wide audience and get them interested in becoming your customers.
What is Automotive SEO?
This involves using organic strategies to drive relevant website traffic to your automotive website.
Why Should Car Dealers Use SEO?
As mentioned earlier, this industry is one with a very large audience base. Relying on traditional marketing alone would not be enough to reach your prospective customers.
Again, using SEO ensures that the searchers that visit your website are interested in buying cars and spare parts. This is because it is a deliberate marketing technique.
You optimize contents that are automotive focused, hence, you are sure that whatever visitor is on your page is a prospective audience and it would be easier getting them to make purchases.
How Are Car Dealerships Ranked?
They are ranked by different yardstick ranging from quality offered to customer satisfaction.
This is why user experience is very important for a company website. It is not just important to get your company noticed; you should focus on customer satisfaction.
Ratings are very important in a car dealership. As a result of how sensitive the product is, customers may need a bit of convincing to make purchases.
This means that you should optimize quality content and hope to get good ratings.
For local SEO, you should make sure your business location is included in your website as this would give you a more solid chance to supercharge with SEO.
If a searcher is looking for a car service company in Toronto and yours is at Manitoba, there is a higher chance for the company in Toronto to rank above yours not because you didn’t effectively optimize but because the searcher was location-specific.
6 Components of a Good SEO Strategy for Car Dealerships
The car dealership is a very sensitive business for Search Engine Optimization. This is because of the varying search patterns by the audience.
You should leave no stone unturned by taking note of the listed components for good SEO strategy below which is effective for a car dealership.
1. Use Google my business
To get quicker conversions and purchases, you should register your business for local listings.
Once you do this, you have further increased your chances of being found by those around your location.
Asides from location, Google my business also uses pictures to help your customers find you.
2. Use keywords
After keyword researching, you should interpret certain keywords gotten and narrow it down to suit your business.
Put yourself in the shoes of the searcher and ask yourself what your choice of words for purchase would be.
For example, if you do keyword research and you see that ‘new and used cars’ are buying, interpret the keyword to suit a customer with buying intent.
It is easier to convert an audience who already has a buying internet even when it is not immediate than those who basically require the information.
3. Quality Content
Without quality content on your website, you can barely optimize it to rank top on search engines.
Content is important regardless of the type. It is the first thing that pulls a searcher into your page and gets them interested.
Lack of content can drive them away and pull your content down in the Search engine result page (SERP) because search engines always want to give their searchers what they need.
So if you’re not able to meet that need, you might not retain the top seat.
4. Internal linking
Linking content on your website is a great way to increase traffic. One content or article can take you to another, thus increasing the chances of purchasing by your audience. It also increases Search engine optimization.
5. Build backlinks
Getting backlinks from automotive online directories can solidify your website ranking and drive traffic to your business account.
You can also find an authority site as a backlink for your website to turn the google algorithm in your favor.
For car dealerships, find an auto- mechanic site, vehicle manufacturers, and companies in your niche who preferably don’t offer the same service as you do.
The secret is being where your target audience can find you.
Reviews help mostly in conversation. It aids convincing the audience to purchase your products.
On-Page Search Engine Optimization (SEO)
On-page Search engine optimization comprises all the activities done within your webpage to boost search engine visibility.
The SEO ranking factors vary slightly for different businesses’ niche. Nevertheless, the central idea still remains similar.
There are certain on-page ranking factors for Automotive Dealership Websites. They include;
1. Page Titles
In optimizing your title tag (this is what would be displayed on the SERP page), ensure you keep it short and simple.
Your title is part of what the search engine uses to tell what your page is about.
You should make sure you spell out clearly what your webpage is about and keep it as short you can.
2. Good Keyword Density
Keyword density is concerned with the number of times the keywords you’re targeting appear in your content.
Sometimes, people stuff keywords into their contents, not minding that it can utter the free flow of that content while being read by the audience.
Do not overstuff your content with your keywords as is a practice in black hat SEO. The most popularly accepted keyword density is about 1-2%.
The best practice is to use keywords synonyms as Google is intelligent enough to interpret what your content is about.
3. Image Alt Optimization
This is a text inserted to describe the function of a featured image.
This is an opportunity to include your targeted word while describing the content of your image.
For instance, if you feature an image of a car, describing it as a car is not wrong but better optimization requires you to do more.
If the word you are trying to rank for is ‘affordable new cars’, you’ll need to creatively infuse it into your alternative text in a way that it’ll make meaning and also capture what the image is about.
4. Search Engine Friendly URL’s
Your URL is your webpage address and optimizing it is very important for page ranking.
It should be able to give a hint about what the content is about as well as include the keywords you’re targeting.
Words in URL’s are in lower cases and separated by hyphens because this is what is interpreted as space. It should be kept short and should not be stuffed.
5. Short Website URL’s
As mentioned earlier, URL’s are best kept short, give a hint of the content, contain the targeted keywords, and be void of too many similar words.
6. Good Internal Link Structure
An internal link is a link from one webpage to another. It involves the tactics you adopt in transporting visitors to the location of your website you want them to be.
Using the right internal linking structure would help you build an authority website as google would decode if your contents are related. It also aids website crawling (this means that your link would be added to google index page links) and a good user experience.
7. Quality Content
This is highly important as google wants to give the best and quality results to their searchers.
When you produce quality and valuable content on your website, visitors would want to stay longer on your page.
The longer searches stay on your page, the more google assumes you have something good to offer and continues to display your content to searchers.
Quality contents also play a vital role in converting visitors to customers by gaining their trust.
Off-Page Search Engine Optimization (SEO) for Automotive Business Website
The off-page SEO is all activities that are carried out outside the website, to boost websites visibility and traffic.
One important factor in off-page SEO is building backlinks for your website. This is a key ranking factor by the Google algorithm.
Backlink analysis is a research carried out to tell and discover the website that has the same audience as you do for the purpose of creating a good backlink.
It also helps you discover your competitor’s strategies and get good backlinks from them too.
Steps on how to carry out a good backlink analysis
Step 1: Choose the site you hope to analyze and identify as many linking roots domains as possible.
You can also identify your competitors by making quick google searches on your top targeted keywords.
Step 2: Carry our research with a backlink analysis tool like SEMrush.
Ensure you check the domain authority for your linking root domains as the authority is important in building page ranking
Step 3: Verify if you have Optimized Anchor Texts (the visible, clickable text in an HTML hyperlink) with a site explorer.
The words contained in the anchor text help determine the ranking that the page will receive by search engines.
Avoid backlinking with a Website that has a naked URL.
Step 4: Make an on-page analysis for each backlink and avoid backlinks with high spam scores.
Step 5: Check how many shares and engagement they have on social media as it can drive traffic to your website.
Why backlink analysis is important to web rank?
Backlink analysis gives you all the information you need to help your website rank well.
This is because it gives you an idea of how you can build your link to be able to outrank them.
Bad site linking can pull down your website reputation; hence, backlink analysis also helps you make good backlinking decisions from authority sites that contribute to your overall website ranking.
How to Improve the Technical SEO for Automotive Dealership Websites
Technical SEO is the activities carried out to improve website capacity and increase better user experience which is also a major SEO ranking factor.
For automotive dealership websites, ensure that you put the following steps in place to increase your website ranking.
1. Secure Website (SSL)
While building an automotive dealership website, you would want to consider building an extremely secure environment where customers can make purchases without fear.
A Secure Socket Layer (SSL) is a required certificate for your website.
Once you have established an encrypted link between your website and the server, it interprets as third party authentication and sensitive information such as credit card details can be transmitted securely.
2. Improved Website Speed
Your website speed is part of what makes up for good user experience. If you have too many high videos on your website, there is a big chance that your page loading would be slow.
If your website speed is good, you get more points to rank on search engines.
3. Schema Markup
Schema markup found at schema.org is a code that you put on your website to help the search engines return more informative results for users.
It is added to your HTML and it tells the search engine what the content means by using a unique vocabulary.
4. Fix All Broken Link
Broken links endanger website reputation. When users click on links and reach dead-end 404 errors, they get frustrated and may never return.
Google Analytics is the perfect tool for tracking website performance, and it also helps you find broken links.
5. Identify crawl errors with a crawl report
Crawl errors occur when Googlebot can’t move from one page to another to index the content. It can occur through any error that has to do with URL pages not found, 404 errors, DNS errors, and others.
The quickest way to access Crawl Errors is from the dashboard.
6. Check HTTPS status codes
7. Check XML sitemap status
An XML Sitemap is a list of your website URLs provided for search engines and is written in a code format
The sitemap file is used to declare the preferred canonical URL.
There are some tools that can help you check if your XML sitemap is formatted correctly
8. Check the site load time
If your site uses over three seconds to load, you may lose over half of your visitors. This is why it is important to work on your page speed.
You can use developer’s tools like google page speed for this
9. Ensure your site is mobile-friendly
Most users use their phones to make requests on search engines. If you only consider those with PC’s, the user might not enjoy visiting your page.
10. Audit for keyword cannibalization
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google.
The effect of this is that your webpages will compete with each other to rank on SERP and this might lower your chances of ranking as a result of confusing URLs.
To fix this, it is best that you run an SEO audit report to determine the state of your keywords.
11. Check for duplicate metadata
This happens when more than two Meta descriptions on your site are identical or very similar.
This can also cause two pages on your website to compete for the same spot and it can confuse google as well as reduce your chances of ranking.
This is why you need to adopt the policy of having unique tags.
Local SEO Ranking Factors for Automotive Dealership Business
The trick here is that unlike other businesses, the automotive dealership business is not the type that you can run into at every turn.
Hence, it is easy to dominate your immediate environment.
Local SEO is very effective because it lets customers find you when they are ready to make purchases from a business around a specific location.
Once a customer searches for; “car dealers in Winnipeg” and that is where your business is located, it pops up along with a list of other automotive dealership businesses within that same location.
To successfully get your business to appear for local searches, you need to understand Google My business.
Understanding Google my Business
Google My Business is a free tool for businesses and organizations to manage their online presence.
It helps users find your business easily since Google places priority in displaying business websites that provide their information, it helps you to interact with your customers better and also helps you track your overall performance.
Google my business also gives you information on how your customers find you. This can help you understand what your customers want to help you work towards improving customer satisfaction.
There are a few steps to take to set up your Google my business page;
Step 1: On your computer, sign in to Google My Business.
Step 2: Sign in to your Google Account using your business email, or create one. Then, click next.
Step 3: Enter your businesses or location
Step 4: Choose if you want your business location to appear on Google Maps and note if you offer delivery.
Step 5: Select a business category
Step 6: Enter a phone number or website URL for your chain, and click Finish.
Final step: Select a verification option and verify your Google My business page.
Top SEO Services for Automotive Dealerships
Finding the right automotive digital marketing agency might be very difficult, especially for automotive dealership businesses.
Nevertheless, most very good digital marketing and search optimization service companies who are professionals in this aspect can optimize your website and increase website traffic and by implication, growth in patronage.
The best choice of SEO service to indulge should be those with enough information about how the automotive industry works so as to guarantee to understand on how to position your business websites in the midst of competitors to attract the required audience to ensure company growth.
Some top and trusted SEO services that are perfect for automotive dealership are;
The SEO Hive Solutions Digital Marketing Agency
This is a leading digital marketing agency in Winnipeg with an ultimate mission to position businesses on the right path to ensure growth.
They focus on Local SEO for businesses to increase website organic traffic by attracting the right audience.
They also run effective PPC advertisements, create and optimize quality content, aesthetically and uniquely design and restructure your website as well as Social Media Marketing and management to improve brand awareness and brand reputation.
We create effective automotive digital marketing strategy that works, simply put
11 Ways to Improve Local SEO for Car Dealership Website
As mentioned earlier, the importance of Local SEO for a car dealership cannot be overemphasized.
There are several very effective ways you can improve your website’s local rankings. Some of them are;
1. NAP (Name, Address, and Phone Number) Optimization
For every website with a goal to rank in search engines like Google, your data is used for location-specific searches.
2. Create a Google My Business Account
Creating a Google my business account is a necessary criterion to improve your business ranking, especially for Local searches.
Google rates websites with Google my business than those without because the information makes your website more trustworthy, hence good enough to be shown to searchers.
As a car dealer, you need to make your contact details available to local searchers to enable them to find you. It also helps your business available on Google maps.
3. Get Regular Reviews from Happy Customers
Nothing says green light than a happy or satisfied customer.
If a customer purchases a car, try to convince them to send their reviews which would serve as a third party confirmation to a confused customer who is still trying to make the best buying decision.
4. Optimize for Voice Search
Smartphones these days are voice search enabled. Search engines also have voice search options for easy searches.
It is important to make sure your site is properly optimized to rank when a searcher uses the voice search option.
A car dealer should note that many of their audience might use this search method as they would most likely want to explain in detail what they require as voice search helps one to be more expressive.
For voice search, take note of long-tail keywords.
5. Create Content Based on Local News Stories or Events
To properly optimize for local listings, you should ensure that your contents are not always generally focused but should sometimes be designed specifically for a local audience.
Generating content that is capable of addressing local events around you is a way to get your local audience’s attention.
6. Optimize Your Website for Mobile.
Not all your audience use PC’s for their search, a lot of them use their mobile devices. It is important to help them achieve good user experiences.
7. Hone in on Local Keywords
This gives you a chance to create a list of relevant keywords locally. Filter out local keywords and optimize them for better local visibility.
8. Use Location Pages or a Location-Specific “About Us” Page
Your location page gives more insight about your company to your visitors, especially if you have more than one business location.
9. Take Advantage of Online Business Directories
This means getting your business to appear in local business listings. You can use online business directories like Yelp to get this done.
10. Set up an appointment page
The most user-friendly websites have a dedicated page for interested buyers to book a sales or consultation appointment with them. The appointment page can be reached from the home page for easy access by visitors.
11. Create a Dedicated Webpage for Each Product/Service You Offer
As a car dealer, it is not very professional to place all your products on one page. As an alternative, you can dedicate a page for new cars, another for used cars, and a third for vehicle parts (depending on the products you sell).
PPC for Car Dealerships Website
Pay per click advertising is a very effective automotive digital marketing strategy which can get you immediate results.
The car dealership is a competitive market that requires a high level of advertising to create awareness and win customers over your competitors.
Your target audience for a car dealership is adults and according to Statista, an average Canadian adult spends almost six hours per day using the internet in general.
If you can set up a PPC advertisement, you are sure of reaching tons of audience and turning them into customers.
In summary, the nature of the car dealership business audience makes PPC advertising very effective.
Video Marketing for Car Dealerships
For the car dealership business, pictures and images are very important in catching your audience’s attention.
Written texts or copies are effective but the video is ultimately powerful in creating audience awareness and getting your customers interested in purchasing the products.
For better effect, you can mix video, text, and even speech to communicate your product. However, you should not overwhelm them with your video. Keep it simple yet catchy.
Social Media Marketing for Automotive Dealership
Social Media is a place you can find every category of adult individuals and that is where you can easily target your audience.
Take advantage of the different social mediums to market your cars but ensure that you communicate in the right language used by users of particular social mediums.
Professionally communicate with pictures of the cars you sell on LinkedIn and get them interested, casually but clearly communicate with good videos and pictures on other informal mediums like Twitter, Facebook, Instagram, and Pinterest.
Effective Email Marketing Strategy for Car Dealerships
Email marketing is n integral p[art of any automotive digital marketing strategy.
You should not let these customers go without trying to convince them or reminding them that the product is still available. This can be done by sending out emails.
To get your customers in your mailing list, you should get their contacts through setting up lead magnets.
Lead magnets are specific deliverable that is offered to prospects in return for contact information. This makes up your mailing list.
Content Marketing for Car Dealerships
Content marketing is creating and marketing useful and valuable content to attract users to your website.
As a car dealer, tons of people need certain information about cars like; tips on car maintenance, safety driving tips, good and affordable cars for your first buy and so one.
Creating content like this may not guarantee immediate conversation but adding value to your audience gets them to like, trust, and patronize your business in the future when the need arises.
Display Advertisement for Car Dealerships
Display advertising is an aspect of PPC advertisement. That gets you to advert content to pop up in relevant webpages.
The beautiful part of display advertising is the ability to get the audience’s attention with beautiful visuals.
It is eye-catching and capable of getting you interested, especially when a discount offer is involved in the car sales. This form of advertising stands a high chance to bring about immediate conversation.
Online Reputation Management for Car Dealerships
Online reputation is an effective automotive digital marketing strategy that helps you get the right traffic.
Your reputation as a car dealer is very important online because information circulates very fast.
You should monitor all activities and comments about your brand that is capable of denting your image. Takedown negative posts and work to increase positive reviews about your website.
You can get this done by getting feedback from satisfied clients and attaching ratings to your webpage as a third-party review for interested customers or visitors.
Local Search with Local SEO for Car Dealerships
Optimizing locally for car dealership content can be very difficult because of varying specifications from searchers.
There are certain ways to effectively do this after keyword research.
- Draw up a list of keywords that reflect your services.
- Optimize your keywords on your website and Google my business page
- Include a listing of your business NAP (name, address, and phone number) in an online directory.
- Track your results
Branding for Car Dealerships
Branding should be a top priority for every business. The only way to set your business apart from all others is how well you are able to brand your business.
Branding involves every aspect of customer experience and not just your logo or business name.
Whichever way you decide to brand, it should reflect the good car service you render and your products should be on display.
7 effective car dealership ideas
Getting ideas to promote your car dealership business can be nerve breaking. Fresh ideas are not easy to come by but fresh ideas are highly appreciated.
To solve this problem, I have collected 7 very effective car dealership ideas you can adopt.
- Utilize social media advertising, both paid ads, and featured posts.
- Engaging on social media- Do not just drop contents or adverts and disappear. Stick around to respond to inquiries and quick buying.
- Create eye-catching videos
- Virtual reality sales- Spread your dealership to a large audience by sending Google cardboard containing scanned QR code that links to your video.
- Try giveaways- Nothing draws in people than giveaways do. It doesn’t have to be something very costly but it should be valuable.
- Offer great deals to Uber drivers to get them to talk about your brand and spread the word.
- Add a bit of art- You can organize a form of an art exhibition to draw people’s attention to your cars.
8 Marketing Trends for Car Dealerships in 2020 and Beyond
- Google search engine optimization
- XR experiences
- Online car sales
- Content is King
- Get Ready for Voice Search
- Leverage Influencers (popular social media personalities)
- Base Your Decisions on the Data
- Automated Ad Creation (rise in marketing tools)
Overall, optimizing for car dealership businesses has so many unique advantages because of the nature of its audience.
While other businesses have a much narrowed down audience, car dealership enjoys the privilege of having tons of target audiences on all digital mediums increasing their chances of creating awareness.
What an effective automotive digital marketing strategy does is to help streamline this traffic and help you get the right leads asap!