A website is a veritable tool for business growth. Hardly would you find any business these days without a website. Businesses use websites to pull in customers and generate sales. Nevertheless, a stumbling block to reaching business goals especially when a business website has been developed, is On-page SEO mistakes. In fact, it was a major reason why we struggled as a digital marketing agency when we first started out. See evidence below:
Applying SEO techniques to boost website performance is not an alien practice. Research from Search Engine Land has revealed that more than half of website traffic stems from organic search.
Failing to keep up with the current trend can take you a few steps down the ladder. How then can you maintain and grow your website traffic when the dynamics of SEO change regularly?
On-page SEO mistakes are capable of puncturing your progress on the Search Engine Result Page. Hence, you need to head back to your SEO board and update your strategies.
In this post, we will outline the 27 Huge On-Page SEO Mistakes you are sill making.
You will also see how this eye-opener can help you avoid other common SEO mistakes which include off page SEO mistakes.
You will also discover how we employed these On-Page SEO Mistakes to turn our site’s negative tide as seen below:
Ready? Let’s dive right in:
15 Huge On-Page SEO Mistakes to Avoid in 2021
#1. Duplicate/copy content
Creating content should be a priority for websites. It helps in making on-page SEO possible. However, your focus should not only stop at creating content. Your content ought to be unique and valuable to your audience.
Creating copy content can get you in trouble. If Google discovers that your content is too similar to the content on another website, you are most likely to rank lower.
Ensure that your content is original. At the same time, creating valueless content can knock your webpage off the SERPs regardless of how well you optimize it.
Google monitors the activities of users who visits your website. If many searchers visit your page and exit in a short time, your website will be taken off the result page for that query.
Before optimizing your content, it has to be one that serves its purpose. The reason for creating content for your website is to get your audience to like and trust you. It is easy to pull in customers by dishing out value.
#2. Broken Images and Wrong use of Alt tag
The second on-page SEO mistakes to avoid is broken images. Broken images occur when your image fails to appear or doesn’t show up when a user loads your webpage. Instead of your image being displayed, an error icon shows in the space. There are a lot of factors that can cause broken images. Some of them are;
- Using the wrong file extension or name such as missing a symbol or letter. When that image is uploaded, it would end up being a broken image.
- Using the wrong code for adding an image to the HTML page.
- You might encounter this problem if the location of your image input is wrong.
- Using a damaged or corrupt file is also a major cause of broken images.
It is not good for search engine bots to crawl through your pages and find broken images. They are capable of getting you a higher bounce rate.
Optimizing your site’s images is essential for good SEO practice. When your images are properly optimized, you can easily rank on Google Images. Google algorithm includes adding alt text for users. This makes for easy communication of image content.
#3. Leaving out LSI keywords
Latent semantic indexing (LSI) requires you to use keywords with high latent semantic value to boost your website ranking. These keywords are relevant to your content and when Google identifies them on your content, It can signal to Google that you have written original content, and this can positively affect your climb ln the SERPs quickly.
Additionally, generating LSI can be done from the use of Google Search and also from LSIGraph. Learn how to use Google and LSi graph to generate juicy secondary search terms.
#4. Publishing Lean articles
It is a common phenomenon that people often pick quality over quantity. Nevertheless, the length of your content contributes to getting an increased SEO website ranking.
Although Google has not specified word count as a ranking factor, it has a role to play. In as much as your word count is not a guarantee for quality content, scanty content is not the best option.
Research conducted showed that the average webpage content that ranks top 10 on the SERPs has at least 2,000 words (here is our reason). This is not to say that all content has to be long before it can do well on Google. What determines the length of your content is the subject you are writing about and the audience you are writing for. However, what best builds an authority site is the richness of the content you have on it.
Some benefits of longer content for SEO include
- Longer content does better in social sharing
- Long-form content does better for backlinks and this leads to increased ranking
- It improves website authority because of the more solid and detailed information contained.
- Possibility of reducing bounce rate, and increasing dwell time
#5. Keyword cannibalization
This is one of the on-page SEO mistakes which happen very often. It is a major problem for many websites and some people do not know about it. Keyword cannibalization occurs when there is more than one content competing for the same keyword on your website. In such a situation, either one or both pages fails to rank top.
However, you do not necessarily have a cannibalization issue unless the page’s intent is similar. After crawling through your webpages, Google might not be able to decide which should rank and this is a problem.
How to Solve Keyword Cannibalization
- Merge both contents. This way you have one page ranking for that keyword.
- You may choose to remove your keyword from one of the content.
- Your final and best option is to delete the content that you feel is hindering your best from ranking.
#6. Use Of Poor Keywords
This is one of the many huge on-page SEO mistakes internet business owners make that keeps bedeviling them.
So you have decided to join the multitude to sell online. without proper grasp and understanding of what search terms your prospective clients are using to get to your competitor’s business, you will continue to create contents for the wrong persons and ultimately, not patronage.
#7. Keyword Stuffing (High density)
As you know already that too much of everything is bad. This saying is also true for keyword usage within blog content. While it is a best practice to have your well-researched keyword appear in strategic locations on your blog and at a reasonable frequency, you might need to be warry of the number of times you insert the keyword(s). Although it is sometimes difficult to ascertain your keyword ratio to the number of words on the content i.e. how many times your keyword has surfaced in your content in relation to the total word, however, plugins like Rankmath can help out with that.
#8. Low Keyword Density
Low Keyword Density is the direct opposite of (7) above. Low keyword density is also one of the major On-Page SEO Mistakes that will greatly impede your SEO progress and ultimately hamper your ROI.
As much as it is unsafe to stuff many of the same or different keywords into a tiny piece of content, it is also unsafe to starve the content of its deserved keywords. Again, RankMath will help you to strike the balance.
#9. Poorly Structured SEO Title
The SEO title is the headline or title that appears in the SERP, it is probably the first interaction a prospective client will have with your brand, you got to attract, impress and convert them. You can stop making On-Page SEO Mistakes in the SEO Title section with these 5 checklists or questions:
- Do I have my Focus Keyword In The SEO Title section?
- Does my SEO title contain:
1.Power word(s): Such as…… Amazing, Huge. Find more on sumo 401+ Ridiculously useful power words
2. Modifying Words: Such as cheap, free shipping
3. My Brand Name
- I Hope My SEO title isn’t too long
#10. Poor url Structure
One of the On-Page SEO Mistakes we have seen people make repeatedly is how their content link is structured. Find below few ways to structure any content url:
- Every url must contain the Focus keyword
- Every url should be reasonably short
#11. Typography And Grammatical Errors
This is becoming a big one amongst On-Page SEO Mistakes. Although Google has not declared this as a ranking factor, it sees an error-free piece of content as one that has been carefully written. Apart from Google giving attention to contents that are error-free, individual site visitors also wouldn’t like to see such errors as it may send a wrong signal to them. The following Chrome extensions will help you to get content formatting right before it does harm your content:
- Read Aloud
#12. Broken Internal Link
Internal linking to helpful resources and within the same website is a big integral part of on-page SEO. The benefit of internal links can never be overemphasized as they:
- Help Google to understand your entire site structure
- Help to spread link equity
3. Help to reduce bounce rate plus increase dwell time
According to Google’s John Mueller, although Google does consider other factors such as the content’s relevance for better rankings, it still places importance on the h1 tag. This is because it forms an integral part of helping Google to really understand what the entire content is talking about. With this, you can have as many h1 tags as you deem fit.
#14. Lack of Outbound link
You are probably wondering how this is one of the On-Page SEO Mistakes to avoid. Well, In content marketing, the overall goal is to improve the user experience however way possible, including LINKING TO OTHER RESOURCES OUTSIDE YOUR SITE if necessary. You should link out to help your readers, too many of such link is not healthy for your site.
#15. Brief Content Author Details
Although this also is not a ranking factor, we have enlisted it as one of the On-Page SEO Mistakes because having it adds some credibility to the content and ultimately improve your returning users which is definitely good for SEO overtime.
That’s it on our 15 Huge On-Page SEO Mistakes to Avoid in 2021.
Do you feel we left out something or we could have said something better?
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